Technological Era

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Introduction
Technology is part of our everyday lives and continuous to revolutionize with time. There is no surprise to see new products launched for different markets in this technological era. Two great companies that started in the 1970s and that have changed the world of computers and technology are Microsoft and Apple. At the beginning, these companies only focus in a product with no concern about their marketing strategy. However, with the success they have created throughout the years they started to enter new markets. Throughout the different products launched by these two companies, there is a difference in the target market and market strategies to fulfill successfully their customers’ needs and wants. Microsoft and Apple are direct competitors that have similar products. However, there are differences between the two, which have allowed them to be successful in the same market. Similarities and differences between the two have allowed customers to identify themselves with a specific brand. Throughout their different products, each product has specific target markets and market strategies.
Microsoft Target Market
Microsoft has revolutionized through the years since it started its company. With the changes, there has been a shift in their market strategy. Microsoft has launched many products that have been very successful and others that have not. Each of these products is targeting different markets. There are some products that Microsoft has since its beginnings and that allowed it to be a market leader. Windows and Office are two operating systems that have become the signature product of the brand. Windows and Office target market are mainly large corporations, then medium companies, and lastly individuals. These ...

... middle of paper ...

...milar gadgets as the iPhone. Apple’s indirect competitors include Kodak. Kodak is an indirect competitor to Apple because of the camera and video camera Apple products have. Microsoft direct competitors include ¬¬¬¬¬¬¬Google. Google and Bing both are search engines competing in the same industry for a market share. Microsoft indirect competitor includes Dell. Dell is in the same industry, but do not have the same products.

Works Cited

James, Geoffrey. CBS News: How Kin Became Microsoft's Worst Failure. 07 July 2010. Web. 02 November 2013.
Kerin, Rogers A., Hartley, Steven H., Rudelius, William. Marketing MKTG 305 California State University-San Bernardino. McGraw-Hill Education, 2013. Print.
McCormack, Fion. Yahoo Small Business: Apple’s iPhone Marketing Strategy Exposed. 27 October 2013. Web. 01 November 2013.
Unknown. Microsoft. n.d. Web. 01 November 2013.

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