Deluxe Corporation: Navigating Digital Payment Transition

1009 Words3 Pages

Amanda McKenna FI330- Case Studies Individual Case #1: Debt Policy 15 February 2017 Deluxe Corporation I. Summary Deluxe Corporation was the largest printer of paper checks in the United States in mid-2002. However, sales and earnings saw a slow decline as more and more people began using online payment methods. Rajat Singh was brought on board by Deluxe’s board of directions to help the firm re-strategize their financial plans, in turn, helping the firm fight off the subsequent weakening of the check printing services they offered. At Deluxe’s peak, their revenues grew at a compounded annual rate of 12% for about 20 years. By 2001, the company had three different business segments which helped it’s share price outperform the S&P Index, …show more content…

He had to consider the firm’s debt or bond rating, which was previously rated A+/A1. He had to address the minimum and maximum amount of debt the company could carry in order to remain at a rating above BB, which would keep costs low and the brand’s reputation positive in eyes of shareholders. Singh also wanted to remain flexible in regards to taking on as much debt as possible. He looked at Deluxe’s earnings before interest and taxes and assumed that the worst case would be an EBIT close $200 million, which would still guarantee investment-grade rated bonds. The last major factor that had to be taken into consideration was minimizing the cost of capital. Singh used Hudson Bancorp, where he was managing director, to estimate the cost debt and equity pre-taxes for each rating category in order to find the lowest rating, before falling to junk level, with the lowest cost of capital. Cost of debt was found by averaging the current yield to maturity of each bond rating, and the cost of equity was calculated by using the capital asset pricing …show more content…

Not only does this keep them at investment grade but it also provides them the lowest cost of capital in relation to WACC. This would also help relieve the pressure of the buyback program of their outstanding shares and maintain a reasonable amount of reserves against their downside EBIT of $200 million. At the BBB rating, Deluxe would hold 35.4% debt to capital ratio. With this new round of debt financing, Deluxe would see a steady increase in free cash flows on their balance sheet (see Exhibit 4). The only counter-argument I could foresee is the board of director’s unwillingness to test these scenarios with the possibly of negatively affecting the firm’s capital. Although, to me, it’s fair to say that Deluxe has had the wealth of the shareholders in mind by returning $600 million to them over the past 18 months, and will continue to do so while striving for a better leveraged firm if they decide to issue investment-grade rated bonds. V. Conclusion Due to technological advancements in the early 2000s, the paper checking industry took a big hit, especially Deluxe Corporation. Their sales and earnings started to decrease and they had already exhausted all resources to repurchase stocks from their shareholders. Therefore, they decided to assess their debt policy at the time, trying to balance an appropriate

More about Deluxe Corporation: Navigating Digital Payment Transition

Open Document