Target's Anti-Union Case

Target has positioned itself to avoid much of the negativity associated with the labor relations issues by involving the corporation in a great deal of socially conscious initiatives. These initiatives include policies against forced labor, child labor, organic producer of products and discrimination ( Target Brands, Inc., 2016). Target has perpetuated the notion that it treats its workers better and provides higher quality goods and services. Target has a strict business conduct guide that requires all of the team members to act with integrity and honesty. The company celebrates diversity, recruiting team members that represent the community in which they are located Target offers their full-time team members a 401(k) plan, proving the company’s commitment to wealth accumulation for its employees. According to the employee’s website, Target offers benefits such as time off, including paid national holidays, vacation days and sick days. Full‐time employees also receive tuition reimbursement that helps them pay for job-related courses at technical schools or Universities. Also, in April 2016 Target raised the minimum wage to ten dollar per hour to keep in line with the competitive job market and labor groups that were calling for higher wages at retail chains (Layne,

However, one of the videos that are required to view is what could be considered an anti-union video. The video has dialogue that discusses the negatives of union representation. For example, one of the points made is that the unions are “…a business. A business that needs money to survive.” (Target Corporation). The video attempts to convince team members that union executives are greedy, and that unions are only trying to stay relevant especially in the wake of their decline in the past few decades. This rhetoric is also included in the employment