Target Industry Analysis

947 Words2 Pages

The industry that I have chosen is Target. They are widely known in Australia and provide many jobs in the community. A recent article caught my attention and it highlighted that target made cuts while it rearranged its headquarter staff in North Geelong, Victoria.

http://www.geelongadvertiser.com.au/news/geelong/target-australia-refuses-to-comment-on-possible-job-losses-after-management-restructure/news-story/a86e16f1dbb6dc9e6dc04757c77bf576

Target is a huge shopping industry in Australia with over three hundred stores easily accessible to the community. Target offers a diverse selection of men’s, woman’s and children’s clothing, footwear, accessories, homeware, decor and a range of toys. It provides “…employment for over 23,000 team members …show more content…

In the United States, Target employees were interviewed on their treatment while working at the store and the results show that the employees were unsatisfied with their treatment. Some address that while they were working they were “…threatened with a write up that would go in our permanent record…” if they didn’t finish all their duties on time (Target Employees Speak).
Targets’ has huge reputation and therefore any bad publicity that is issued to the public becomes widely known and is spoken about within the community. These articles that are issued become a threat to the business which can affect their revenue. Another threat to Target is their tough competition with Walmart and K-Mart. These establishments both share similar product range which then develops a competition of the lowest prices between them. It is difficult for Target to compete against industries that are bigger than …show more content…

Target is actively using social media to reach out to their customers. Technology plays a role in this too, Target has released a mobile app for those who would like to shop while on the go (Marketing-Target). Target can not control the so called trends and the technology that is developed however, they can embrace it. Their use of social media effectivity reaches out directly to the customer which can focus on the younger generation. Social and Technological implications provide opportunities for Target to market their products against their competitors. Another opportunity for the organisation is to expand their stores. They have the ability to expand to other continents since they have not done that to a huge degree already (Marketing-Target).

Overall, the company is throughly active in the community and on social media which expands their image. Their sales represent that they are increasing their profit and revenue each year. However, there are some economical factors that can disrupt the business significantly. These factors are out of the business’ control and they therefore have to balance it out by increasing the price that they provide to the consumer. In turn this can affect their slogan, Expect more, Pay

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