Target Corporation Swot Analysis

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TO: Katherine Ryan, C-204 Professor

FROM: Brantley Davis, Member of Pack Consulting

DATE: September 24, 2015

SUBJECT: Target Corporation Acquisition Proposal

This document includes the following sections.

1) Understanding Target (pg. 1)
This is an Annotated Bibliography describing Target Corporation. This section outlines Target as an overall company, its mission, goals, business strategies, competitors, and their strengths and weaknesses.

2) SWOT Analysis of Target
This section of the document is a graph describing Target’s top strengths, opportunities, weaknesses, and threats.

3) Omnichannel Definition
This is an Annotated Bibliography describing the concept of omnichannel. It summarizes what omnichannel means, what an omnichannel …show more content…

By the end of the fiscal year of 2013 Target had over 1,778 stores in the United States. Target’s presence is very well known throughout the US and it is one of their biggest strengths. They recorded above their top retail competitors in revenues, having a revenue of $73,301 million in 2013. Since Target is so large they have the ability to influence suppliers in prices, which in turn lowers the prices of their products for their customers. Another strength of Target is that it has developed over their years of operation a certain type of differentiation from stores such as Walmart. They do not market their products as always being the lowest price, but instead “affordable yet stylish.” They have launched designer collections, the first being in 2010 by partnering with Liberty of London. Along with designer collections they started allocating space within their store to certain boutiques to give their store that upscale look and feel. Target’s biggest opportunity laying in front of them is their food and grocery segment of the sore. Along with that they can see great increases in revenue by expanding their e-commerce site target.com. Target’s biggest threat is the ever growing online market. Products are being bought more online as time goes on. Along with online competition, Walmart and Target has seen their number of price wars on the same product. Target very rarely benefits from this type of action. Amazon has been on top of the industry in selling products online and with rising labor wages this is only hurting

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