Taking A Look At Southwest Airlines

Introduction

Everyone aboard! Southwest Airlines is the fifth nation’s leading airline in the United States and low fare airlines. This company falls under a different class type of airlines, which customers enjoy and “luv” about this company. Southwest Airlines have been a competitive leader in the industry since the company began. This report will point out the strength, weakness, opportunity and threats this company has experienced.

History and Background

Southwest Airlines is an airline firm founded in 1971 by Herb Kelleher and Rollin King. The airline’s mission is to be dedicated to offering clients high customer service by delivering a sense of friendliness, warmth and individual pride. Employees in the firm are offered a stable work

It is one of the airlines with the lowest prices hence man=king it a pocket-friendly choice of air travel. Workers despite working in unionized systems have been offered a flexible working system where they can negotiate on the working hours that suit them. It is a form of motivation, which gives them morale to work well and enables the firm to achieve higher sales. The firm has maximized the use of the internet for its customer services. Flight bookings and schedule can be easily accessed through the airline’s website (Renga & Mentges, 2010). The growth in technology supports the initiative and makes the processes effective and efficient. Clients are recognized based on the amount of money they spend on the airline. It makes them feel more appreciated, and such clients are likely to come back for the services hence acquiring return customers for the business. The airline uses Boeing airplanes to minimize costs as well as maximize on the discounts offered during the purchase. More money is saved and used on other core activities of the firm. During recruitment, the firm ensures it employs highly skilled personnel for excellent services to the

The prices can influence the pricing to clients and make some shift to competitors with lower prices. The competitors have online ticket reservation systems as well which means that Southwest Airline should have a better booking online system to attract the customers. There have been terrorist attacks, and they may target the firm’s airplanes during attacks thus causing huge losses of clients as well as the airplanes.

In conclusion, Southwest Airlines is a firm that has grown over the years and maintained one of the best positions in the U.S market. It has strengths such as well skilled employees and low costs. The weaknesses include such as competition from new and existing airline firms and limited space to ferry freight. The opportunities include diversification of the range of services the firm offers as well as an increase in the number of destinations. The threats involved are terrorist attacks that can destroy airlines and the fluctuating prices of gas and