Southwest Airlines Stakeholders Essay

In 1967 after its incorporation, Southwest Airlines wasn’t able to board customers until 1971, due to a lengthy struggle with the court (Southwest Corporate Fact Sheet, 2017). In the United States, Southwest is currently the largest low-cost passenger airlines, launching on high travel days over 3,800 flights daily (Armstrong, 2017). One would agree that Southwest Airlines is a popular airline used by consumers due to discount pricing, bags fly free, package discounts, budget corporate travel, and cargo flights. One would also agree Southwest is considerable for vacationers, frequent fliers, and holiday and business travelers.

Offering cheap prices to fly through the United States, Southwest is known for having a philosophy of low pricing

Southwest believes their stakeholders are the center and dependable when implementing new innovative solutions (Cederholm, 2014). Southwest welcomes and embraces all feedback from their stakeholders and keeps them involved allowing them to give suggestions. Southwest acknowledges that “there is no better way to show our LUV than to communicate with our valued stakeholders” (Cederholm, 2014). There any many ways to get suggestions from stakeholders. It has been Southwest Airlines mission to present the best customer service quality by seeking the ideas of their stakeholders. Southwest also holds annual meetings for shareholders and investors to attend (Cederholm, 2014). Over the last five years Southwest has improved their return on investments from their shareholders (Cederholm, 2014). They were able to do so by their effective operations. Southwest investors have received over 100% stock price appreciation within the last year in addition to the normal dividends they receive (Cederholm, 2014). As a result, Southwest would be seen to shareholders as a good