Millions of people around the world struggle with decision making, especially when it comes to paying or cutting out monthly bills. The questions one must ask, is what bill can be cut out if any? What bill can be paid latter? The American consumers are tired of the pesky cable/satellite bill creeping up like, a predator hunting for its’ prey. Many Americans are contemplating whether they should continue paying for cable TV or cut the cord altogether? Today, the average American home pays over $103 for their cable TV bill (not including phone and/or internet) and the cable companies continue to increase their prices each year by 2 to 4 percent. Yet, those who currently have cable TV, cannot possibly fathom the idea of life without the “awe-inspiring” …show more content…
As such, many of the cable companies will be increasing their rates by 2.2 percent or higher. In other words, that is a 53 percent hike from 2007 to 2017 meaning cable TV rates have rocketed twice as fast as inflation. As of today, over 50 percent of American are already on some method of promotion or bundle to help lower the cost. Unfortunately, many American families are still feeling the price gouge as they open their monthly cable bill to pay an average of $103.00 or higher to enjoy their cable TV shows. Never the less, some customers don’t mind the constant headache of having to call the cable provider and haggle for a better deal every few months but is it really worth it in the …show more content…
Cable companies are now seeing this as a major threat and are being proactive offering new and current customer’s discounts, smaller TV packages, and bundles in hopes to retain their customers. Not to mention, While, Cable companies are slowly adapting to the new trend of streaming TV some are just now getting in the game, by offering their online services such as Sling TV (Dish Network), Time Warner’s App, Contour Flex (Cox Communications) and Stream (Comcast). However, that is just not enough, in recent article Cord-Cutting Explodes: 22 Million U.S. Adults Will Have Canceled Cable, Satellite TV by End of 2017 (Spangler) meaning, these consumers have either chose to completely cut the cord or have transitioned to alternate sources. As such, there has been an increase of networks starting up their own streaming services such as; Amazon Prime, Kodi TV, Netflix, Hulu, ESPN GO, HBO Go, etc. Never the less, when the consumer was faced with the decision of which service is cost-effective, streaming services such as buying Hulu, Netflix, Kodi, Amazon, etc. prevails saving the average American around $20 or higher a month. In addition, for those who are just wanting to watch local TV channels have decided to buy a HD Digital Antenna in combination with the streaming services. The countless combinations of alternate TV
Growing from a small provider of a few thousand, the company has grown to be a massive conglomerate encompassing far greater than simply cable services. Now owning NBC Universal, Comcast exerts great power within the market, employing a variety of strategies to expand itself and remain profitable. When it attempted to merge with Time Warner cable, several strongly opposed when considering the massive power it already possessed. In addition, growing sentiment against cable providers has resulted in the reduction of subscribers. Despite this, Comcast is in a high period of expansion within the business cycle. However, it should remain cautious of the changing environment of how consumers obtain television
What many people suffer with deciding which one to choose is obvious – is it truly what it’s worth? Hulu and Netflix are commonly used as a much cheaper alternative to cable. Both services offer a low price of eight dollars a month, but Netflix does not have ads, so you won’t be interrupted during ever climax of your television show or movie. Netflix also has other package deals, for instance, instead of the unlimited streaming movies/episodes, you can have unlimited one-disc rentals at a time or twelve dollars for two discs at a time. If you want both unlimited disc’s and streaming its sixteen dollars, which is not much more money if you want newer movies or seasons.
Comcast Cable combines these three premium services into one package. This has allowed Comcast to obtain a positioning of convenience and affordability in the minds of consumers.
...d that television holds on us, Postman give two ideas. The first idea that he gives, he describes it as ridiculous to create programming that demonstrates how “television should be viewed by the people” (161).
Presently 98% of the households in the United States have one or more televisions in them. What once was regarded as a luxury item has become a staple appliance of the American household. Gone are the days of the three channel black and white programming of the early years; that has been replaced by digital flat screen televisions connected to satellite programming capable of receiving thousands of channels from around the world. Although televisions and television programming today differ from those of the telescreens in Orwell’s 1984, we are beginning to realize that the effects of television viewing may be the same as those of the telescreens.
Television, the phone, and the internet. These inventions have uniquely shaped the 20th century and have led to the 21st century being known as the age of information. These services are the primary ways we communicate, express ourselves, and reach out in our ever increasing global world. In the United States, these services are provided by a number of different firms, chief among them is Comcast, being the largest provider of Cable and internet in America, and a large telephone provider. Next to it stands Time Warner Cable, the second largest provider of cable in the United States. The decision for Comcast to buy Time Warner Cable for forty-five billion dollars in 2014 has led to many criticizing the merger, calling it a monopoly. Others have called the whole cable system an oligopoly. For it to be a monopoly or an oligopoly, it would have to fit their respective categories. The merger between Comcast and Time Warner Cable would not create a true monopoly, but would give it significant market power because it has monopoly resources and can be considered a natural monopoly. It will also further its power in a market dominated by oligopolies. People argue that it is not a danger to Americans for this merger to happen, but when one looks at the practices Comcast already uses, it paints
Two of the top alternatives to satellite tv or basic cable are Netflix and Hulu. I have been a member of both online streaming services for the past four years. I have dedicated much of my free time and studying time to these two services. Both services have gained many subscribers and make the need for satellite tv almost obsolete. It would be hard for me to only have one of the services as they both are strong services in their own way,
Schwartz, Tony. "Cable TV Programmers Find Problems Amid Fast Growth: Cable Programmers Finding Problems.” New York Times (1857-Current file,) 28 Sep. 1982. ProQuest Historical
Determining the right target segment requires an analysis of the customer, company and competition (fig. 2). TiVo's customer is defined by unmet needs in the market. While TV is one of the most ensconced and ritualistic elements of contemporary American life, there are still aspects of television viewing that do not fulfill customer needs. An estimated 68% of Americans complained that they felt "widowed" by their loved one during the Fall television season because their spouses were chained to their televisions during primetime from 8pm to 11pm. Additionally, parents expressed a difficult time getting their children to do homework during key television programming times. In general, this is evidence that consumers want greater control over their television consumption habits. Analysis of the TiVo Corporation reveals their core competencies, which include proprietary software, national distribution through established retail outlets such as Best Buy, Circuit City and Sears and product co-branding with trusted electronics giants Philips and Sony.
The year is 1952 and a young John Rigas purchased a cable company for a mere $300 in Coudersport, Pennsylvania with high hopes of building the company into a successful family owned and operated business (AICPA, 2005, para. 3); a business that would remain unparallel to the rest of its competition. In the late 1990s his dreams came to fruition; John Rigas, along with a few close family members and investors, purchased Century Communications for $5.2 billion and merged the companies together becoming the 6th largest cable company serving more than 5.6 million subscribers (AICPA, 2005, para. 4). Ensuring that the majority of Adelphia’s voting stock and control of the board remained in the hands of f...
27 Jan. 2012. Greenblatt, Alan. “Television's Future.” CQ Researcher, Vol. 17 (2007, February 16): 145-168.
According to the Federal Communications Commission, expanded basic cable rates have increased at a rate of approximately 6% per year since 1995. This is double the Consumer Price Index of 2.9%, and does not include charges for equipment, fees and taxes. Therefore, if cable prices continue to rise at double the rate of other consumer goods, it stands to reason that more shoppers will consider alternative sources for their video entertainment. ("REPORT ON CABLE INDUSTRY PRICES"
There is strong competition with other companies that offer video streaming at no extra charge. Additionally, Netflix and its competitors are attempting to enter the digital world. Digitally offering television shows is an area of competition that has previously been controlled by
In my opinion, cord-nevers are currently disrupting the TV industry due to the fact that this category of consumers will never actually subscribe to traditional TV. Therefore, new and younger generations will continue to be brought up in a society where other means of accessing TV are available and used at a much cheaper price, if not free such as: streaming and Netflix. Whereas cordless-contemplators need to be given an incentive, and won over to remain a consumer of traditional TV in order to keep them from taking the final step of cutting the cord. Thus in my opinion, the publics disappointment with the high prices of the new skinny basic and pick a play options put traditional TV in in a very compromising situation, which will continue