SWOT ANALYSIS:
SWOT analysis alternative name is SLOT analysis .It is one kind of strategic planning tool utilized for assess the Strengths, Weakness, Opportunities, and Threats involved in different sectors like Manufacturing or Business. It is also helpful in project of different sector as well. SWOT ANALYSIS is also shown that internal and External factors which are involved in different sectors and their projects. With this we can identify that this project are favorable or non favorable in different perspectives. SWOT analysis give you companies operation and their business structure with valid information and it is unbiased.
Strengths:
Tata Motors have currently strong revenue in Manufacture commercial vehicle. According to Tata motors 2012-2013 Directory report current revenue is 193583.95.This number shown that strength of Tata motors.
Tata motors is very popular brand in India by it’s commercial vehicle and as well as known for low budget car with high fuel efficiency. For example Tata introduce Indica eV2.this car known for low budget and as well as fuel efficient.
Tata Motors known customer needs and their taste and they developed their manufacturing Commercial vehicle and Passengers vehicle according to their needs and taste.
According to Wikipedia Tata Motors ranked 314 in 2012 in world’s 500 companies. Also they have more than 55,000 Employees which are quality engineer and Research and development sector.
Weakness:
One of the key weakness of Tata Motors have they don’t have any specific strategic Direction in Market.
Tata motors have only produced economical car not luxurious car. It is not known for Luxurious car.
Tata motors have only large consumer based in only some part of Asian countries like India, Pakistan...
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...of money in their Research and Development sector to develop and produce green design car with low efficient and less amount of gas emission. In short they are focusing to make eco-friendly car.
According Environmental Analysis report of Tata Motors shown that they start effort on greener environment with extensive amount of tree plantation and involve in some activities through channel partners and NGOs.
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Legal:
Tata Motors India Legal environment is not steady compare to other countries Like U.K, Australia, Italy etc. For Example United Kingdome have very steady and effective design of legalization.
Although Tata Motors gives equal opportunities to their employee according to country rules and regulation.
Tata Motors were not any single problem for Legal or political in United Kingdome.
Tata Motors also very concerned about their employees Heath and safety
Decline in sales of vehicles in India and Russia impact Ford’s international growth and competitiveness.
However this does not mean that they will be the market leaders when they enter a new overseas market as there are barriers of entry and other
Hence production units for example the exports that take place in Europe and its Ukraine therefore they have competitive advantage with value into the technology. It gone through the acquisition by natural resource seeking for example Tata Company has invested in coal mines in different country and ownership advantage the company that enables them to successfully acquire established goal companies (KUMAR, 2008).Location advantage of Tata motors has the nature of the product and the services which the company requires to invest In plant or an office (Neelankavil and Rai,2009).In addition the Tata Company has a manufacturing with joint venture and Thornburg automotive gives which them a location advantage again in the south East Asia region. Internationalization advantage of Tata motors will help them in having better control over the manufacturing units as licensing option which are issues related to transfer of technology or technology theft. The advantages of own production for Tata company which they have done is introducing a new car called Nano an ultra low cost car
Almost all car makers around the world are responding to this issue and have begin their research to reduce the risk of climate change. The steps that the car manufacturers have to take to deal with this situation are to reduce the amount of CO2 emissions and waste produced by both of their manufacturing factories and vehicle by implementing new measures in their factories and by looking at using renewable fuels that produce cleaner emission.
...al combustion vehicle emissions. Sustainable practices, technology, collaborations are producing a new breed of vehicles aiming for a greener future for the world. These efficient vehicles seek to forge a green future.
General Motors’ competitive strategy from the beginning has always been product differentiation. As GM’s former CEO Alfred P. Sloan stated, GM makes “a car for every purse and purpose’. GM engineers are focused on developing advanced technologies that lead to improved fuel economy, less emissions and a reduced dependence on petroleum. GM aims to target a wide range of consumers whether you’re a student shopping for an economic sub compactor or a farmer needing a powerful yet efficient pickup truck. They are committed to providing fuel efficiency with performance and utility.
I strongly believe that the people who advertise this car is trying tell consumers that their car model is better than their competitors. Unlik...
In the country, the vehicle is known as one of the luxurious and perfect among other types of vehicles. The vehicle was launched here and is being assembled here as well, giving the citizen a very good perception that it is like theirs. The country is one of the richest countries in the world meaning that majority of the prestigious people are here and it was right to bring this type of vehicle in this country as demand is high thus sales would also be high. The vehicle has been doing well in competing with other types of vehicles categorized as luxurious e.g. Mercedes-Benz, BMW, and Range Rovers just to name a few. It has a good reputation in that it is of high style, the luxury brand of automotive heavyweight, Toyota and has a perfect combination of an outstanding fuel efficiency and potent power. (Capizzo
Tata Steel’s larger production facilities comprise those in India, the UK, the Netherlands, Thailand, Singapore, China and Australia. Operating companies within the Group include Tata Steel Limited (India), Tata Steel Europe Limited (formerly Corus), Tata Steel Singapore and Tata Steel Thailand.
As Tata Motors is an automobile company, the raw materials required in production of a car or a vehicle include aluminium, copper, platinum, palladium, rhodium, steel and zinc. The prices for these materials have been increasing in the recent years. An increase in price of input materials could severely impact its profitability. Additionally, increases in fuel costs also pose a significant challenge to automobile manufacturers worldwide, especially in the commercial and premium vehicle segments where increased fuel prices have an impact on
Its major competitors in the Indian market are Maruti Suzuki, Tata Motors, Ashok Leyland, Toyota, Hyundai, Mercedes Benz and
Tata Motors was established in 1945 as Tata Engineering and Locomotive Co. Ltd for manufacturing automobiles and other engineered products. In 2008-09 the revenue of the company was Rs.25, 660.79 crores (USD 5.5 billion), making it the biggest automobile company in India. It is a leader in commercial vehicles in each segment and the world’s fourth largest truck manufacturer and second largest bus manufacturer.
Ratan Tata during his tenure led the Tata Group of Companies for 21 years and established Tata as a world brand. Ratan Tata identified the needs, aspirations and drives of the people and accordingly responded to provide it in various ways (automobile, tea, power, health, fundamental research). He has given the hope to fulfill it through words and actions (Nano). He led the Tata Group with the qualities such as courage, creativity; risk bearing ability, social sense, sense of employee training and development and ultimately having a quality concern about the
...in Pakistan so yes IMC does have a huge threat of substitute in this market because of changing policies of government, its inability to conduct programs favourable for locally assembled and manufactured vehicles and suffering economic state of affairs.
India still has a very low 4-wheelar penetration which is a great opportunity for automobiles players. Maruti has committed itself to motorize India by offering value for money products and product lines for each segment of the population.