Swot Analysis Of Walmart

About Walmart Starting off as a small discount store, Walmart is now the largest retailer in the world that has been around for 50 years and counting. Walmart was founded by the Waltons, co-founder Sam M. Walmart has 11,695 stores all across the world being visited by over 260 million customers weekly. Walmart’s main focus is their prices, “selling more for less”. Walmart stores are formatted in different ways like; the Walmart Supercenter, Walmart Discount Store, Walmart Neighborhood Market, and an online store. With having such a large assortment of products, it makes it more convenient for a customer to come in the store buying everything they need at one time. Walmart has 2.3 million employees around the world, making it the biggest employer in the world after the U.S Department of Defense and the Chinese Army. About 75% of their store management teams make between 50,000-170,000 a year, starting off as an hourly associate. Last year 200,000 employees were promoted and earned $550 million in bonuses. Being a full or part-time employee, you are eligible for 15% tuition grants at

Walmart’s strategy for offering their products at the lowest price possible plays an important role for the company’s success. Walmart constantly pushes for bargain prices making black friday such a big event. Other retailers use the same strategy because it’s such a success for Walmart. Some of the main competitors include; Tesco, Amazon, Costco, Metro AG. Walmart is affected by many factors like the migration of people, changing of lifestyle, and companies that deliver to your doorstep. Walmart’s main promoting strategy is through advertisements, personal selling, public relations, and sales promotion. Advertisements can be found in newspapers, TV commercials, and websites. Personal selling occurs when Walmart’s associates influence customers to buy a certain