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Unique characteristics of sports marketing
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THE EXTERNAL ENVIRONMENT ANALYSIS ON SPORTS INDUSTRY AND BCCI
The industry environment analysis of a product depends on
1. General Environment
2. Industry Environment
3. Competitor Environment
THE GENERAL ENVIRONMENT
The general environment is typically done on the PESTLE principles. The PESTLE stands for Political, Social, Economic, Technological, Legal and Environmental analysis.
Political:
A political system influences the decision making to operate in a particular market or country. The laws of the land go a long way in determining the strategy of the organisation.
For the Sports Industry, there doesn't exist any bottlenecks as far as Political System of a country are concerned. There might be certain regulations that may impact the
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The population is growing globally and in India it’s growing at a much higher pace. The sports in fact help in improving the overall health of the person involved in sports. Feelings associated with winning or losing define the character of the person. The sports instils the feeling of team spirit and teaches you how to be effective in teams and how to deal with other persons.
Apart from health and other benefits, sports infrastructure plays a key role in development of sports. If the more stress is given on Infrastructure it may environmental impact. Thus, the balanced infrastructure should be maintained to play and teach sports.
The sports equipment is made from products like wood, leather etc. or from plastics. This leads to deforestation and impacts the Mother Nature.
Thus, we can say for Sports Industry and BCCI the environmental factor are neither highly favourable nor unfavourable.
THE INDUSTRY
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Sports have deep passion and emotions involved with it. Sports fans are equally passionate as the athletes. Such high passion and adrenaline provides a serious opportunity for the firms to do business. Firms can't control the sports as there are global governing bodies of each sport which have control over the sport globally and national governing bodies to look after sports in a particular nation with support from Government. However, what firms do is they buy exclusive sponsorship rights of the sports. The firms sponsor the tournaments, teams and individual players, buy their media and merchandising rights in return of advertisement during the tournaments. The firms use sports as a marketing tool for their products. For example Gillette took on board several famous tennis, cricket and other games players to market its men grooming products. Some specific firms involved with sports have a direct relation with sports industry. These companies exist as they make products relevant to sports industry only. For example Nike provides sports footwear, merchandises and accessories for several sports under its umbrella. The Government or the governing bodies of sports have an implied responsibility to provide better facilities and infrastructure to its players and athletes so that they are able to achieve maximum levels of performance. Sporting extravaganzas like World Cups, Olympics, Commonwealth Games and other sporting events promote
The early beliefs for the reason of sports, was that learning should encompass both body and mind. This then was translated into the belief that sports build character, which then led to sports being positive in all circumstances. While this is not completely true sports develop people in many ways still, some people saying that “sports make me what I am today.” While it is impossible to prove exactly the way each individual takes in sports, it is seen that overall it has some positive effect. Sports are a tool of developing and instead of it being a choice between sports and academics, the real answer is both and that they work together to constantly develop quality generations of
There are some negative factors which lead to a debate. Including, are some negatives aspects about sixth graders having sports because they are newbie to middle school and they may need to adapt to the new environment around them, but shouldn’t they be prepared for the upcoming years? Likewise, because they are new people in a new school it may distract them in class to only think about the sport, but it may not. Another reason, the enjoyment of a sport can lead to the increase of stress, anxiety, and lost amusement of the activity. The long hours of the activity may cause injury to one due to the over practices and burnout. Including to that, due to the competitive sport the player can strain a muscle, ligament, or even possibly aches in body parts. There are a few negative factors, but sports are important to many students, like me, and want to play for their own enjoyment and there are positive outcome ou...
The sports industry is a very big business that contributes great amounts to the economy in terms of turnover, taxes and jobs. The sports industry has an economic cycle. So it depends on different parts of the year to hold big events. The benefits to be gained are that local communities as suppliers of services and goods obtain increased business.
Political factors can have huge implications on a business. This can depend on how stable or instable the degree of policy and government is within the country. For example, a change in government can lead to instability as this would cause uncertainties within the government. The current coalition government would be considered stable in its current position. However some of the policies that the current government are trying to push through, e.g. leaving the EU, would cause big instabilities and could have negative effects on businesses including cross street news and glow warm. This is because if we left the EU it would become more difficult for us to trade as many countries wouldn’t want to do business with us. If this was the case both glow warm and cross street news may find it difficult to find a low costing supplier outside the UK. This would cause both businesses to raise prices in order to cover the new costs. An advantage of having a stable government is the support that they can give to a business. This support can come in the form of many different grants and initiatives to suit any stage of business development. One example of a grant that is back by the government would be green grant.
Sport is the new Opiate of the Masses it behaves in the same way religion does as it is used as a deterrent from our everyday lives. Religion main function is to preserve the status quo, which means that it serves the “haves” and keeps the “have-nots” down in their place. Sport may be very different from
Most of the time Legal ingredients are separated from the political ingredients mostly because of the growing legal influences external in the national political system, such as European and regional legislation (Strategy Survival Guide).
Participating in team sports is important not just for health reasons, but also for your healthy intellects and emotions. Playing sports that is in range of the player’s interest helps relieve stress and maintain their mental health. A team is mostly about unity within the team and with the coach, so no one can be selfish. Therefore playing in team sports develops good characteristics within oneself. Being part of a team sport should help create the opportunity to gain meaningful insight into one's leadership, social and cognitive development. Team sports helps build good character because they teach athletes discipline and how to have good sportsmanship. Chatterjee and Jatta declared that human beings learn and work together in various professional
Sports programs have been an integral part of all schools. They support the academics of the school and therefore foster success in life. These programs are educational and help produce productive citizenship. They help students experience and build skills that may help them in their future, like interpersonal and time management skills. Education may kindle the light of knowledge, but sports help to maintain the proper physique. Sports are also an important means of entertainment and a use for energy after long hours of study. Sports increase a student’s performance not only in the classroom but also in their life.
Technological change, change in economic climate, natural occurrences and such-like are matters that concern the macro-environment of a business. These external, uncontrollable, influences can and will impact hugely on the success or failure of a business. One of the tools that are applicable in considering these factors is PESTLE. Political; Environmental; Social; Technological; Legal and Economic considerations will need to be engaged in order to prepare the business for macro-environmental influences. For this reason, PESTLE will be the most appropriate tool to use to identify and outline the main macro-environmental factors that may affect my business.
They affect politics, money, and businesses. It is often said that sport and politics are two aspects of our society that have nothing in common. Yet the history of the Olympic movement has provided several examples of how they influence one another, directly and indirectly. An example of sports affecting political directly is after years of boycotting, the Olympics in Barcelona brought together athletes form around the world. This problem was about Nelson Mandela and the racial discrimination. The most recent incident is the Russians getting banned from the 2018 Winter Olympics. The Russian government was helping the teams cheat by providing performance enhancing drugs, then the government covering it up from them. The Olympic Committee found out and ejected them form the upcoming
“Sports are for fun, but they also offer benefits and lessons that carry over into all aspects of life”. This well-known anonymous quotation conveys the message that sport is the game which has some rules and customs. It is not only for fun and entertainment, but there are also some benefits of playing sports which give some important lessons for life. Every kind of physical sport is healthy because it involves running, jumping, stretching, mind skills and much more. There are so many sports available in the world nowadays, but we can categorize them by the numbers of players, the three main categories are individual sport, dual sport and team sport.
The main goals behind Sport Education are to help students become knowledgeable about different sports and activities to the point where they can participate in these outside of the classroom to stay active. Also it teaches execution and strategies and encourages competitiveness. It is important for kids to be competitive because they will have to be in life and it will teach the importance of winning and losing the right way. “Sports offer kids a great chance to work cooperatively toward a common goal. And working coope...
Environmental analysis is a strategic tool. It is a process to identify all the external and internal elements, which can affect the organization’s performance. The analysis entails assessing the level of threat or opportunity the factors might present. These evaluations are later translated into the decision-making process. The analysis helps align strategies with the firm’s environment. The importance of Environmental Analysis lies in its usefulness for evaluating the present strategy, setting strategic objectives and formulating strategies.
In conclusion, it is explicit that sports is a positive influence on athletes, spectators and the world as a whole as it teaches imperative life lessons as well as allows its participants to experience enjoyment, fulfilment and gratification. As mentioned previously sports enables its players to bring out the best in others and create unity amongst groups as team work is so essential. This highlights the views I have in conjunction with the views of Joe Humphrey.
Zhen-xi, N. I. U. "Study on the Side-effects of the Commercialization on Competitive Sports and the Strategy to Deal with Them [J]." Journal of Tianjin University of Sport 1 (2006): 024.