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Case study analysis on apple
Case study analysis on apple
Case study analysis on apple
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• Customer description :
IphoneTele-Lap ideal customers are every single person in the world. From different nationalities and different ages with the aim of providing this product to the GCC countries , middle east and worldwide.
The product will be generated to help the use of every person aged from 7 years old and above. The product can be used by everyone who can generate their own income or supported by a legal guardian.
• How customers are divided into market segments :
- Kids ( Aged between 7 – 12 ) :
IphoneTele-Lap first customer segment are kids aged between 7 to 12. These customers are identified as the everyday users for the phone or laptop as kids at this age needs the internet to play different games or proceed with their
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And they are basically divided into college students , employees , business people and other. College students will use this product to move forward for any work needs to be done within the university or any different environment.
Employees need this product for their work environment as they might use it to function a lot of tasks such as using Microsoft office , different designing programmes or even surf the net. It will help them access any program they need in order to keep with their jobs no matter what category their work belongs to. IphoneTeleLap provides different services to any industry or work field.
Business people users for the TeleLap will be able to keep their communication going with each other. As they might use the phone for different meetings and keeping up with their schedules , also the lap is helpful for them as they need to have continues look at their business and how is it going.
• Positioning of the product :
The IphoneTeleLap is the fastest phone that is designed with a transparent laptop that can be accessible with just one click. It is a smart phone that is highly developed and easy to use, it supports every basic need for the consumer that varies from texting people to a wider range of services. When the consumer needs a better access to the services can easily use the
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
Technology has evolved over the years. It was first the pager that was a crucial device, then the PDA and lastly the Smartphone. The core product is the main idea of why a phone or Blackberry will be bought and its technology, connectivity and mere ownership of the device gives the owner the feeling of superiority. People cannot fathom existing without their cell phones these days. The ability to connect in case of an emergency, tardiness, chatting with friends and other similar situations is an important point. Everyone wants to “keep up with the Joneses” by having the latest devices.
The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
Many people in today’s society rely on technology to help us with our daily lives and help us stay connected to family, friends, and other people. The advancements in today’s cell phone technology is very complex and made to be efficient for their owners, allowing them to surf the net and IM message people instantly. Cellphones in particular have developed very fast in the past 15 years. From my childhood, cell phones have evolved from the old school Nokia bricks that allowed texts, calls, and simple graphic games, to todays I-Phones that have higher computable capabilities than some computers. In the United States alone, there is an estimated population of around 297 million people, and 197 million people are subscribed to cell phone companies (Starr). With so many people in today’s society with so much power and opportunity in the palm of their hands, we shouldn’t forget that “With great power comes great responsibility” –Voltaire.
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
“Mobile Technology Fact Sheet” Pew Research Internet Project, Pew Research Center, n.d. Web 1 May 2014
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
The product will reach out to the working class and the decision maker of the household the company looked at the following
• A product with many different features provides customers with opportunities to chat, play games, send and receive pictures, change ring tones, receive information about travel and sporting events, obtain billing information - and soon view video clips and send video messages.
If you don 't have an iPhone, drop everything you are doing and run to the store because you are missing out, on the most innovative phone of this generation. The iPhone is the best selling smartphone, around the world and it is very user friendly. I’m going to tell you why, first of all this is the only smartphone starting from the iPhone 4 to the present iPhone with a built in feature that gives you the ability to video call. In fact, this phone is a must in your life is because when you purchase an iPhone or any Apple product, you can buy Apple care which is coverage for your phone. Not to mention the amazing features the phone has like group chat, time-lapse, slo-mo,pano, in the camera, the find my iPhone app, front camera, Touch ID, etc.…
There are many families who do not have a house phones, but instead, invest in cell phones for each individual family member. A lot of people's cell phones have consumed their lives so much that sixty six percent of people said that they would take their mobile device to work over their lunch. This shows that the mobile cell phone has gained a lot of importance in society. Also, sixty five percent of adults said that their mobile device make them better parents. Out of all the age groups, the eighteen to twenty nine age group was the group that had the most cell phone usage. This is the age group that does the most web browsing.
The integration of a variety of information systems into business operations is necessary for growth in the dynamic business environment. These information systems can be minimized and fixed into mobile devices such as smartphones. The use of smartphones can play an important role in supporting business processes and operations, developing strategies for competitive advantage and decision making. These smartphones allow employees to be linked to the office, its data and resources, without being in the office. The use of smartphones for business processes can make the business more efficient and effective. They make it easier for co-workers to communicate among themselves and facilitates better communication between the business and its employees, customers, suppliers and even other businesses, and makes it possible in real-time. For CPS Energy and Lloyd’s Construction, although they were doing well, they realised that they could do much better. They needed to find new ways to further cut costs and maximize profitability. They both decided that the best way to do that was through the introduction of smartphones in their business operation.
In the United States, using a smartphone or tablet has been an unstoppable trend. According to the report from Pew Internet, in the United States, 56% of all adult population is smartphone user, 35% have cellphone, which is not a smartphone, and only 9% do not own any cell phone (Smith). At the same time, the tablet computer has been growing substantially since 2010, especially with the advent of Windows 8. Pew Internet shows that 34% of the United States adult population owns a tablet computer, representing a growth of more than 30% in three years (Zickuhr). Although these reports were based on the adult population, many children their own mobile devices. Such a device will provide them the accessibility to browse the Internet, listen to music, watch videos, play games both instantly and with unlimited quantity.
Since the invention of the cell phones, in 1973, it has quickly become the most popular device used especially today during the twenty-first century. Due to its hands-free-easy-to-use design, the amount of people that own a cell phone is rapidly increasing. The useful text messaging feature has proved to be extremely useful in current times. Along with these helpful features, the cell phone is easily accessible and more portable. The majority of phone companies offer a 3G or 4G data plan, meaning internet access can be found on your phone almost anywhere, at any time. In addition to its easy portability, the cell phone is a very useful and helpful device, allowing one to stay connected to the outer world. “With a smartphone, you can connect to the Web from virtually anywhere. You ...