Swot Analysis Of Cotton Candy

IV. Target market:

Cotton Candy are considered as sweets, colorful, delicious, and cheap, thus people eat it as a convenient choice to taste sweet, in addition to saving money.

The primary target audience of Cotton Candy:

 Teens ages 11 – 17, because the taste of Cotton Candy matches the taste of teens, since usually teens love to eat candies and colorful products, especially cheap ones, and Cotton Candy is just for 500 to 1000 L.L. so they can afford it.

The secondary target audience:

 Young Adults ages 18 – 25, because cotton candy reminds them of their childhoods, today young adults would like to repeat the past experience and enjoy eating cotton candy.

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V. Marketing strategies:

 Using online media: Facebook page to target

For this reason our new packaging is a plastic bag covered with a paper and is sealed with nylon in a way the nylon do not come into contact with cotton candies. And this packaging is well sealed so moisture is prevented from spoiling the candy. This new package is passed by a coding device where they are marked with information related to the date of production, batch number, and other

In order to let these owners buy cotton candy machines in a suitable price, as a way to add cotton candy products to their menu.

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VI. Marketing tactics:

 Facebook page:

Facebook page of Cotton Candy, is the best tool to target our audience. The ads of this page have to be active over the year, creative, friendly with target audience, up to date, and must reflect the deliciousness of Cotton Candy.

This page is composed of new packaging and a new brand of cotton candy product.

 Facebook Posts:

1. Video ad: We’ve shoot a Video Ad with a slogan (غزل البنات بشد الكل ) this ad actually matches the young adults more than teens, since young adults are more interested in watching videos than teens. In addition the topic of the video is complicated for teens plus, it matches the young adults’ life style.

2. In order to match our primary audience, which are teens, the left posts of our page were focusing on simple and cute messages in order to reach them. Of course these posts are matching also young adults indirectly, by appearing at their