Tim Hortons
In 1964, a National Hockey League legend by the name of Tim Horton opened his first coffee shop in Hamilton, Ontario, serving only coffee and donuts for 10 cents each. Throughout the years Tim Hortons’ has grown into a respectful company with an eagerness to achieve high levels of sustainability and creating better lives for coffee farmers, coffee communities, and economically disadvantaged children in North and South America. “The chains’ focus on top quality, always fresh product, value, great service and community leadership has allowed it to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee, baked goods, and home-style lunches” (Timhortons.com). Tim Hortons has expanding their
…show more content…
restaurants throughout Canada, 3,655 restaurants, the United States, 869 restaurants, and in the Gulf Cooperation Council, 56 restaurants, totally a 4,590 restaurants. The first U.S restaurant opened in 1984 in Tonawanda, NY. Tim Horton was born in Cochrane, Ontario on June 12, 1930. He played in the National Hockey League for 22 years. Mr. Horton knew that Hockey would not last forever and thus, came the creation of Tim Hortons. By 2013, Tim Hortons offered a variety of food ranging from bagels and croissants to chili and soups to lattes and cappuccinos. No longer did Tim Hortons just sell coffee and donuts, but served breakfast, lunch, and dinner. The expanded menu has lead to the success of the restaurant. With its success came acknowledgement from other well known franchises. In 1995, Tim Hortons merges with Wendy’s International Inc, expanding its presence in the United States. That presence in the United States did not stop with its restaurants opening. In 2000, Tim Hortons Children’s Foundation opened its first camp in Campbellsville, Kentucky and on September 29, 2006 Tim Hortons becomes a part of the New York Stock Exchange; creating an even bigger presence in the United States. In 2014, Tim Hortons celebrated their 50th anniversary. In honor of their 50th anniversary, Tim Hortons launched the TimmyMe app and the Tim Hortons Double-Double Visa Card. They have made advancements in a world where we strive on technology. Tim Hortons has not only made major leaps in the restaurant industry, but also in their involvement in coffee farming communities and helping children take advantage of learning opportunities. In 1967, with 3 restaurants open, Tim Horton became partners with Ron Joyce and created the first franchise together. Tim Horton tragically died in a car accident in February 1974, making Ron Joyce became sole owner. “Tim Horton always considered his good fortune in the proper perspective. He was modestly confident about his abilities, was approachable, generous and considerate. His memory will always be held dear by family, friends, players and business associates alike” (timhortons.com). After Tim Horton’s death, Ron Joyce established the Tim Horton Children’s Foundation. Ron Joyce created the foundation in honor of Tim Horton’s love of children and willingness to make a difference in their lives. The foundation offers camps to disadvantaged children an opportunity to think about their lives and the opportunities that can change their lives. Tim Horton wanted to make a difference in the lives of children. He wanted to make them see that there was/is hope for their future. This was the beginning of Tim Hortons making a difference in their community. Tim Hortons' mission statement: Our guiding mission is to deliver superior quality products and services for our guests and communities through leadership, innovation and partnerships.
Sustainability within Tim Hortons has remained a main focus with the organization. In 2005, Tim Hortons undertook a comprehensive analysis of mainstream coffee certification models. As a result of this study, the Tim Hortons Coffee Partnership was established. “The partnership was established to address sustainability issues we felt could work in conjunction with their important work” (timhortons.com). Tim Hortons Coffee Partnership focuses on a balanced approach, higher yields, improved quality and higher prices, technical assistance, organizational development, helping farmers make their own business decisions, social well-being for farmers and their communities, no certification fee to farmers, and third-party verifications. Currently, Tim Hortons Coffee Partnership has 3 active projects; the Trifino Region, the Colombia Project, and the Brazil. Tim Hortons Coffee Partnership also partners with The Hanns R. Neumann Stitung Foundation, The Tri-National Commission of the Trifinio Plan, and Control Union …show more content…
Certifications. Tim Hortons Coffee Partnership has three pillars: Economic, Social, and Environmental.
These three pillars are used to create a well-balanced approach to every aspect of coffee farming. Tim Hortons believes all three aspects are needed to create a sustainable organization. By helping coffee farmers create a better quality of coffee and giving them the tools needed to earn a better living for themselves and their families, the Tim Hortons Coffee Partnership is helping the local economy. The Partnership helps coffee farmers increase their quality of coffee, increase the quantity of coffee, and increasing their revenue. The Partnership provides training to coffee farmers in Brazil, Colombia, Guatemala, and Honduras; the regions where Tim Hortons grow and receive their coffee. According to Tim Hortons sustainability report, they focus on “agronomic, organization, shade, soil, environmental, farm management and accounting training – all the tools farmers need to run a successful and sustainable business”. The Partnership has made it their goal to help coffee farmers make their own business decisions. These decisions include: Where to sell their coffee beans to, whether or not they want to keep up the business practices put in place by Tim Hortons Coffee Partnership, and whether or not they want to continue to improve their quality of coffee. Their social involvement is equally important to creating a sustainable
organization.
The founders of Keurig Inc. created the company to develop an innovative technique which allows customers to brew one perfect cup of gourmet coffee at a time. In this case, the CEO Nick Lazaris along with the other leaders of Keurig Inc. must determine how to successfully enter the at-home-market for use at customers’ homes, while maintaining a healthy relationship with Green Mountain Coffee Roasters, Inc. (GMCR) and Van Houtte. GMCR and Van Houtte are two of the company’s main roaster partners that own a 70% stake in Keurig, so they want the business to succeed but are a little apprehensive about the company’s marketing and pricing strategies.
To analyze the economic conditions for Tim Hortons, firstly, we will talk about the worldwide economic situation and the specific economic condition in Canada, then shows how these factors that affect operation of Tim Hortons.
K&T Enterprises Ltd is the biggest Tim Horton’s franchise in western Canada. After almost 18 years growing, this company has become a key player in their field of Canada. The purpose of my report is to evaluate K&T’s current situation and strategic plan in orde...
Looking into a brief history of how the Tim Hortons franchise became what it is today, Tim Horton opened his first restaurant in 1964 in Hamilton Ontario. Tim Hortons had the focus to sell top quality, always fresh product with great value and service. This first store started off with only coffee and two types of doughnuts, Apple Fritter and Dutchie. In 1967, Tim Horton joined with Ron Joyce becoming full partners of the newly formed company. After Horton’s tragic death in 1974, his wife sold her husband’s share of the company which had now expanded into 30 restaurants, to co-owner Ron Joyce for one million dollars. She quickly regretted the decision and tried to overturn afterward, but was unsuccessful in doing so. As of today Ron Joyce has taken the small coffee and doughnut restaurant and transformed it into a multibillion dollar franchise, made up of 4304 ...
It does not employ a “grab-n-go” concept of drinking coffee like some of its competitors, namely Starbucks, who recently has begun utilizing drive through service, choose to. This mission statement does not only apply to coffee and its preparation. Philz understands that operating a business affects many people and they consider everyone in the community to be a stakeholder. For this reason, Philz is committed to responsible sourcing, encouraging conscientious care for everyone in the coffee supply chain, promotion of safe environmental practices, and promotion of social responsibility. Philz accomplishes this by having three measurable criteria with which they choose which suppliers to work with: traceability, worker and environmental safety, and social
Control systems – Costco has an Enterprise Facility Information management system, each Costco is connected to corporate, the EFIM provides real-time information, management of control systems (like energy), and an inventory management system that allows suppliers to monitor their own stock levels at any Costco. The EFIM reduces costs related to energy consumption, maintenance, and contracted services
Tim Hortons(TH) has one of the most famous enterprise cultural construction in Canada, and it becomes a national culture. As a well-known coffee shop, TH has already created an idealized brand image. According to a resource from The Globe and Mail, the whole idea of TH is a home feeling (Friesen, 2014). In addition, RBI has the strong management team. The new leadership team has decades experience of combined restaurant industry, and included senior executives from both TH and Burger King(BK).
Wendy’s is one of the world’s third largest hamburger companies that is quick service. There are over 6,500 company and franchise restaurants worldwide. Wendy’s mission is to stand for honest food, higher quality, fresh wholesome food, prepared when you order it, prepared by Wendy’s kind of people, do it Dave’s Way, we don’t cut corners. This company believes in fresh and non-frozen products so the customers are satisfied and now they bought from an honest restaurant. The foundation believes in long term success that include there core values in every production. The core values are “Quality is our Recipe” “Do the Right Thing” and “Give Back”. Wendy’s focuses on the responsibility that the stakeholders are also the key to success.
There is simplicity offered with a limited menu and its efficiency in purchasing, preparation, staffing, kitchen design, and food preparation. The innovation of drive-thru gave people the option of not getting out of their cars to grab a coffee and a snack. Tim Horton is also the first one to eliminate smoking in its restaurants early on, vanishing it from the coffee and donut competitors, especially in the modern crowd. The company grew exponentially, as its basic system that delivered attractive products was building on, along with friendly facility at low costs and prices. He also grew by controlling its supply chain and controlling its costs, pricing, product and process of consistency, and quality – a virtuous circle. Customers all over Canada were served with a growing number of solid franchisees. Tim Hortons had more than 4000 outlets by 2012, along with 99% of its North America outlet franchised (Tim Hortons Inc.,
Tim Hortons’ strategic plan entitled “Winning in the New Era,” would focus on Canadian business rejuvenation, US profit growth and increase international presence by 2018. According to Tim Hortons’ 2013 annual report, the company would allocate resources to marketing efforts to fulfill their promise to delight every customer who encounters its brand. Growing their Canadian business even further (i.e., across the country) seemed to be a given since they already have a sturdy base and customer loyalty in this culture. Increasing market share in the Canadian market would require an internal focus on products and services within existing stores (same-store growth). Two challenging aspects of the new strategy was 1) to optimize their business model and continue to develop a foothold in the US market—referred to as “A Must-Win Battle”—and 2) to leverage their relationship with 3G and to learn more about the international environment
The main stakeholders of Starbucks include the employees, customers, suppliers, investors, environment and the government (Thompson, 2015). Starbucks gives priority to their staff and ensures that they are happy with the provision of better working conditions, job security, and higher wages. Thus, the company builds the community, facilitating the growth of the employees. The company listens to their customers to improve the quality of service and products. For instance, Starbucks creates a warm and friendly relation with customers to satisfy their social responsibility with this stakeholder. By ensuring their suppliers are properly paid through their Coffee and Farmer Equity (CAFÉ) program, Starbucks fulfills their commitment to the suppliers through awareness. The company creates eco-conscious stores (Starbucks Corporation, 2016) and ensures to follow environmentally sound business practices using their foresight. Starbucks supports the emergency relief services. In 2005, they helped rebuild the Hurricane Katrina struck areas (Adams, 2007). Through their high financial performance in the industry, the company meets the interests of the investors proving the ability to conceptualize. Being an international company, Starbucks remains respectful of the people’s perspectives from the respective governments. Thus, they satisfy their commitment and
Starbucks not only shapes a defined importance on its product, the coffee, but also the relationships on its partners, its customers and its shareholders to create diversity, “to create a place where each of us can be ourselves” (Starbucks Coffee), to treat all related partners with dignity and respect at the greatest corporate level. In this sense, Starbucks involves its customers, its neighbors and is shareholders to participate in the community to “be a force for positive action—bringing together [its] partners, customers, and the community to contribute every day (Starbucks Coffee).
For this organizational analysis, I decided to analyze Starbucks. I chose Starbucks because they are the leading innovators in socially impactful business activities and personally, I love Starbucks coffee! Obviously, the point of this paper is not to talk about how good their products are, but to analyze how their organization is structured and identify potential for improvement. I have never worked at a Starbucks, but I have two friends that work at the location inside of Hy-Vee in Cedar Falls. After countless hours of research, talking to my friends about day-to-day activities, and actually going to Starbucks on numerous occasions over the past few years, I knew this was the organization that I would love to analyze.
Bruss (2001) argues that the company hopes as well to make new investments in new coffee types. Starbucks has recently developed a new type of coffee called green-coffee. These strategies are created with the objective of support Starbucks’ commitment to buy coffee that has grown and processed by suppliers. They meet certain conditions of social, economic and quality standards. In addition to that, the company is paying additional premiums to those vendors who meet the specific requirements that the company wants.
An article in the Seattle Post, describes the alliance that Starbucks is making to ensure that a sustainable supply of high quality of coffee is produce in Latin America. "Starbucks President and CEO Orin Smith said the alliance is partly his company's effort to pass on the "high price" of a cup of coffee to farmers." (Lee, 2004). He states that the high price enables them to pay the highest price to the farmers. Though the high prices to suppliers can demonstrate that money get to farmers with being diverted. Starbucks overall goal with this alliance is to buy 60 percent of its coffee under the standards agreed upon by 2007. "The agreement reflects the growing power of the premium coffee market and efforts to exploit it for the benefit of small farmers" (Lee, 2004).