Sue Jozui's Argument Essay

634 Words2 Pages

Advertising has been influencing people to buy products since before television was even invented. Sue Jozui in her excerpt questions companies that advertise their products using celebrity endorsers are lying to the consumers. The author supports her claims by first illustrating celebrities using products that in real life they never use. She continues by supposing that such advertising is seen by the consumers as their approval of the product. The author’s purpose is to inform the consumer that their beloved celebrities are paid top dollar to promote a product. The author establishes a defensive tone toward advertisements. The authors argument is invalid due to the fact that companies have every right to promote a product to earn profit. …show more content…

Companies promote misleading advertisements as well as pay top dollar for a big time celebrity to promote their product. Kendall Jenner, a famous and very beautiful model looks incredible in her Calvin Klein underwear. Some consumers are tricked by the almost approval of the underwear because Jenner wears it. Kendall Jenner wears who knows how many different outfits and clothing lines a day because it is her job to. All consumers see is a flashy advertisement trying to convince them of a product because that celebrity is wearing it. The goal to advertising is to get people to buy a product. Competing with bigger better products advertisers are forced to make their advertisement they best that it can be. If a consumer sees an advertisement for shoes it should be there job, and overall their common sense to know that these one pair of shoes are not the best for running, climbing, or style. There are so many different brands and types of shoes that it is the consumer's decision to buy just the right pair. The lie is that celebrities get paid to promote products when the advertisement misleads the consumer to thinking they actually use such

Open Document