The war food is still heating up between McDonald’s and its competitors like Burger King, Yum! Brands, Wendy’s and Starbucks restaurants where food and drinks are prepared to serve the people prefer any kind soft of dine-in. These restaurants range from simple eating place where food is aimed to normal people for an affordable price to expensive dining places serving special food and wine to higher classes depending on their needs or culture where they’re operate and working in. McDonald’s or any businesses development is going up along with some potential threats from both outside the organization including economic, political, legal, social, technological and environmental factors and both inside such as human, management, information system …show more content…
Their low cost menu strategy has been effective in driving customer traffic and benefits customers through its low cost options. McDonald’s is also a pioneer in fast food restaurant chain; it takes the advantages of entering new markets around the world and this has equipped McDonald’s with largest market share. However, McDonald’s has problems providing unhealthy food and high employee turnover rates with workers’ strike (Fox 2012). Many years until now, McDonald’s has been recognized as fast food restaurant providing junk food as burgers, fries; and they were accused of causing obesity disease and many other diseases for people today. McDonald’s has been changing their menu many times by reducing calories, adding healthy food options such as salad, fruit and milk instead of providing fries, sodas in their standards meal. However, they haven’t successful at attracting customers with new healthier menu because it’s hard to make customers change their perception about McDonald’s nature. Besides, McDonald’s is also affected by operational risks; it has to face with labor strikes by its workers relating to the right of employees, increasing minimum hourly wages plus more pressure on workers. Furthermore, one of the biggest problems that McDonald’s menu is too complicated because it contains too many options for customers to …show more content…
And this leads to workers strike every countries where McDonald’s operates and working in. In the future, its finance will be going down due to various factors such inflations, economic fluctuations, losing in money exchange, political issues and also from new entrants competitors around the world, so McDonald’s has to take actions to save their money and take customers back from its competitors by simplifying its menu and focusing on more local tastes. McDonald’s is known as rapid grow company, but in coming year it will slow down its expansion in some markets. The author also thinks that McDonald’s in some countries will face some lawsuits related to food quality from its suppliers, or some lawsuit about obesity from health organizations. In addition to that, McDonald’s recently lost its competitive advantages due to its complicated menu they created, it forces employees to remember all the items in menu and make its operation slowing down. According to the author, he sees that McDonald’s will make their menu simpler, cut some items in original menu in order to reduce pressure on employees and increase service
Growing up with McDonald 's, many watched McDonald 's advertise themselves. A considerable amount of children along with adults have either gone or continue to go to an establishment. Have you ever stopped and wondered the reason why people crave fast food so much? Could it be that the food is deliciously intriguing or could it be that fast food has been drilled into the heads of an abundant amount of people? A mass of people grew up with each advertisement every fast food restaurant released, whether the advertisement was on television, on the radio, or printed? Has the craving for McDonalds has been caused by the physiology that goes behind each advertisement?
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
The American life has been transformed by the fast food industry not just changing the American diet but also the culture, workplace, economy, and the landscape. “Today about half of the money used to buy food is spent at restaurants-mainly fast food restaurants.” (Schlosser) This could be due to the fact that about two-thirds of working women are mothers. The impact of fast food on the American culture is transparent when just looking at McDonald’s. McDonald’s has become the world’s most famous brand; the golden arches are more known than the Christian cross. “A survey of American schoolchildren found that 96 percent could identify Ronald McDonald.” (Schlosser) McDonald’s is responsible for 90 percent of new jobs in The United States. The landscape has changed due to the fast food ...
As indicated by the contextual analysis, it is said that McDonald has possessed the capacity to utilize different procedures to elevate and support their upper hand in the business sector. A piece of its business system is its arrangement to eliminate its Super Size French fries and sodas as it tries to make a healthier picture for itself. The Super-Size alternative is to be eliminated trying to thin down its menu in the midst of expanding concerns and issues being raised about corpulence (Crouch,
Unlimited, endless, fast food choices, and yet there are two that stand out above the rest. McDonald’s and Burger King are the two biggest burger fast food chains in the world. So let me ask you this, who has a better menu? Who’s Cheaper? And which one is healthier? This debate will once and for all come to an end, once all of these points have been met throughout my paper. McDonald’s vs. Burger King has been a long running argument. You will finally come to realize that McDonald’s is the better choice for you.
When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...
The broad issue facing McDonald’s U.K is the current attitude toward rising obesity, The Company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facing McDonald’s and critique its various approaches to solve the
Over the years McDonalds has had a reputation of being one of the largest fast food chains in the world. According to an investigation journalist, Eric Schlosser, they are known for something more negative. In the article, Fast Food Nation, Schlosser informs the audience of McDonald’s use of the tactics of illusion and a sense of care towards their consumers to reel them in. The thing with Schlosser’s claims now is that his article was over ten years ago, which means McDonald’s has made improvements since then, and a reason why I disagree with Schlosser, because his claims of attack against McDonald’s are expired and failed to realized that McDonald’s is successful globally because of their actions of trying to make a positive difference by
A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.
With strength ultimately comes weakness and McDonald's has its fair share, especially in the last few years. Many weaknesses are due to the external environment which includes market saturation, increased price competition, and food and labor costs. These weaknesses affect many firms in the fast food industry so McDonald's is trying to effectively combat these forces using a differentiation strategy. Developing new products such
According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).
McDonalds is one of the world’s leading fast food franchisee. They mainly concentrate on burgers with occasional additions with to suit the host country. They have designed meals targeted at adults to toddlers so as to reach wider range of audien...
Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
In today’s market, McDonalds faces numerous challenges such as fierce competition, a more health conscious customer, and the continual need for improved customer satisfaction and menu. McDonalds needs to go through some changes in order to remain ahead in the fast-food industry.
McDonald’s has proven over time that the business practices they utilize work well and have led them to obtaining the title of the largest food retailer in the world. The founder of the company made a tactical decision in franchising the idea of providing fast food at a cheap price. Today, fast food has become a staple of not only American life but a viable food option all over the world. For McDonald’s a critical factor in them reaching the level of growth they currently experience has been franchising. It can be assured that McDonald’s will continue to grow through the usage of the franchising techniques as new food markets continue to develop all over the world.