Non-Verbal Communication in University Campus Design

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As Peter F. Drucker once said, “The most important thing in communication is to hear what isn’t being said.” Most people may think Drucker is referring to people, which is most likely correct, however, what if it worked the same way with buildings and structures? As Strange and Banning argue in Educating by Design, this “non-verbal communication” (4) is especially important on a college campus as the way a college is presented can be symbolic of the values that the institution upholds. On the Lehigh University campus, the layout is all on the side of a mountain, and therefore walking on pathways can be difficult, especially in inclement weather.  The “functional and symbolic” (Strange and Banning, 4) non-verbal communication of the Lehigh University …show more content…

The first way that the University nonverbally communicates it’s pro individualism and simultaneous lack of regard for the handicapped is through the dauntingly steep staircase of the Rauch Business Center. Upon arrival at the bottom of the Rauch Business Center staircase, we are forced to take a deep breath before climbing the very steep stairs. Since the steps are carved into a steep hill typical of Lehigh’s campus, the precipitous stairs show no mercy as they are unnaturally very close together (See Exhibit A). Additionally, the slope of the staircase makes it difficult for students to walk at a normal rate as either students walk extremely fast or extremely slow down the stairs. It also encourages small conversation in groups as there is only enough space for three or four students to walk side by side and discourages large groups like an elevator would encourage. Through the functional nonverbal communication of the steep staircase and the symbolical non-verbal communication of promoting individualistic qualities since we are repelled from traveling in large groups like paths and elevators might otherwise inspire, Lehigh is trying to dissuade students from following a herd-mentality through the physical design and layout of

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