Storytelling Essay

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Stories are a big part of the human race. From conceptualizing the birth of our race to nagging our parents to tell bedtime stories, our life is nothing but a series of stories. It is in human nature to narrate significant incidents of our lives to others. Storytelling as a method has been progressively used by various companies as a tool to connect with their employees and customers. It helps to build a bridge of loyalty, longevity, mutual trust and understanding and connection. Storytelling helps to get that instant personal connect. Stories are significant because they are inherent to human experience. By stories we pass on our accumulated wisdom, beliefs and values to the future generations. In the olden days when human beings were still …show more content…

They connect to stories better than anything else. In a cultural and tech savvy world today, where the customers know almost everything about their brand, from who owns it to where and how the products are manufactured and sold; as a result of which the companies are appraised by much more than their products. The art of storytelling by brands is narrative and more of an emotional appeal that aims to strike the right cords with the customers. The most powerful way to persuade people of an idea is to present that idea with an emotion. Storytelling is an integral part of what distinguishes us as human …show more content…

Depending on a target group one can decide the time and spot and when the ad shall be shown. Television is one such medium which has the maximum range and the impact of influence is strongly felt. It is a medium that has its wings spread to remote places too, where one need not be tech savvy to access information. Advertisements through television are the fastest means of purchase persuasion even today. One of the biggest differences between today’s brand marketing and brand marketing, say, 20 years ago is that the audience now expects a brand to do much more that telling them why they should buy their products. Today it has become more important to build an emotional rapport with the potential consumers in order to achieve the target, and the best way to do that is by incorporating storytelling in the

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