Starbucks Culture Analysis

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Introduction When it comes to coffee, Starbucks has made its mark and is ranked high on the list of most popular international chains. Its worldwide operation consists of over 16000 stores in approximately 49 countries. This company’s primary focus is on having a solid marketing strategy, exceptional customer service and distinguished products which has allowed the company to set itself apart from their competitors. There is great emphasis placed on having a high quality of coffee bean for this reason the company purchase their beans from a variety of coffee manufacturing countries. Starbucks is famous for their coffee but they have also broadened their horizons by selling cold beverages in a variety of flavors, fresh creamed beverages, richly …show more content…

Indicate management’s role with creating and sustaining the organizational culture. Starbucks has established a strong focus on its organizational culture; it places great emphases on building a strong competitive atmosphere which concentrates on innovation and the development of the company. The ability to have this type of organizational culture has allowed the company to motivate their employees and push them to accomplish the targets and goals of the company; they foster imagination and innovation by implementing an open and fun environment. The practice of open communication has simplified in the progress of its transparent reputation for Starbuck operations and has assisted in curbing rumors. Data on the organization is accessible even on their website for all those interested. This has also served to increase public confidence in the business and hence maintain a good reputation (Simon, …show more content…

In a large international corporation or a small business, it’s critical to keep an open mind when it comes to innovative ways to satisfy your customers. Many customers are grateful to have free unlimited Wi-Fi services available in all the Starbucks stores, they also view Starbucks stores as an office way from the office or study place for others. This is also a great way attract those customers that only stay long enough to grab a cup of coffee and morning muffin, now they can slow down and take a minute to relax before they go to the office. This will allow Starbucks to maintain a competitive advantage.

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