Starbucks Anti-Racial Bias Training Essay

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On April 12, 2018, the Philadelphia police received a 911 call from the Starbucks at 19th and Spruce Street, alleging disturbance and trespassing of two African American men. The two men, Rashon Nelson and Donte Robinson entered the Starbucks and asked to use the restroom, but were denied access because they had yet to purchase anything. Almost immediately the headlines were covered with the idea surrounding boycotting all Starbucks stores because of their racist employees and environment. It is essential to analyze and collect various perspectives of the unfortunate event that occurred in one of our stores, especially now that the perception of racism is reflecting on the Starbucks franchise. In order to suppress calls for a national boycott of our stores nation and global-wide, our company has decided to lose millions of dollars by shutting …show more content…

Focusing in on the meaning of what a coffee shop stands for, it is encompasses a third space that makes everyone feel welcomed when they walk inside the door of the coffee shop. Coffee shops have the environment to allow for common meeting spaces and bring the common folk together to become unified in a central location. The incident that occurred in Philadelphia should be a wake-up call to see that we need to focus not just on customer service, but on people care, whether the customer is buying something or just meeting a friend. There are potential risks that are seeping in on our franchise. For one, other coffee shops are gaining an increase in customers, which is a prominent example of why customer service scandals lead to a decrease in revenue. Secondly, even though our franchise has decided on such an ambitious program to close domestic shops, that does not mean that it is going to fix the issue behind this racism

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