Starbucks

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Serving as a social lubricant, Starbucks has offered people, exquisite, one of a kind coffee all over the world. Starting in Seattle, Washington back in 1971, it has expanded rapidly all over the world with more than 20,000 stores open today (Starbucks.com). The Starbucks locations offer hot and cold coffee beverages plus food items. While prices vary, Starbucks offers coffees anywhere from about $2 dollars to about $5. Their standard sizes are named in a different way, starting from a Tall, to a Grande, to a Venti and even a Trenti. Attracting customers by offering facilities like free Wi-Fi internet access, makes Starbucks a convenient social interaction restaurant. Some of the most compelling marketing strategies Starbucks offer to its customers is its warm atmosphere, environmentally friendly establishment, and good reputation.
A Starbucks experience starts as soon as a prospective customer walks in through the front glass door. Starbucks takes pride in posting a sign to the glass window, next to their doors, which reads “Starbucks is a smoke-free environment”. It automatically gives it a warm atmosphere to those who wish to bring children and elderly. Since, Starbucks is a huge fan of the winter holidays, on any given day in December, customers are bound to witness holiday spirited décor all over the locality. The glass doors, windows, and light blue dark green walls are decorated with white leaves and snow crystals all across. Generally speaking, Starbucks locations have a bulletin board on one wall filled with posters of community involvement. Starbucks’ Shared Planet motto is imprinted to the black chalk board. It entails a commitment to the coffee and community it serves. It reads the following: It’s our COMMITMENT to...

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...offee in a recycled cup from fair trade and labor, makes people pleased. One can literally enjoy buying coffee and participating in the Starbucks Lifestyle (Starbucks.com). Incorporating the company’s philosophies helps promote itself.
Ultimately, based on all of these elements together, help us understand why we should buy, if not at least approach, coffee at Starbucks. All of these individual rhetorical strategies employed in Starbucks help us understand why we should participate by consuming. Starbucks makes one feel at home or cozy when they enter and socialize. Consuming Starbucks makes one feel engaged and part of the circle. Indeed, rhetorical elements are found in their marketing franchise. Starbucks does an amazing job in appealing its customers in buying coffee through its warm atmosphere, environmental concern and reputation.

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