Sporting Goods Industry Analysis

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Sporting Goods Manufacturing Industry Description
The sporting goods manufacturing industry North American Industry classification (NAICS) system code is 339920. The standard industrial classification (SIC) code is 3949. The sporting goods manufacturing industry worldwide total is about $150 billion. The largest exporters within the industry include China, the United States, and Germany. The largest companies are BRG Spokesman rts, Callaway Golf, ICON Health and Fitness, Pure Fishing, and Russell which are all United States based companies. Amer Sports located in Finland is also one of the largest companies within the industry following Decathlon in France, Head in Netherlands, and Mizuo in Japan (Hoovers, 2016). Consumer income as well as demographic trends influence the demand the most within the Industry. Companies create a competitive advantage by efficient manufacturing and effective marketing. The industry includes the manufacturing of sporting and athletic goods like balls, bags, gloves, clubs, any many other different types of athletic equipment. These products then get marketed to wholesalers and retailers for example like Dicks sporting goods. Not included within the sporting goods manufacturing industry, is the production of athletic apparel and footwear (IBISWorld, 206). …show more content…

Some examples of these are the participation rate within sports, demand from sporting goods stores, demand from department stores, and what is trending. The top ten sports manufacturing companies are: Decathlon which is located in France with an annual revenue of $6,132.20 Million, Pure Fishing, Inc located in the United States with an annual revenue of of $3,957.80 Million, Amer Sports located in Oyj, Finland with an annual revenue of $ 2,768.83 Million, Pentland Group PLC located in England with an annual revenue of $2,593.85

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