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Arguments for and against the concept of corporate social responsibility
Arguments for and against the concept of corporate social responsibility
The link between company and social responsibility
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"Outline the argument for and against business having social responsibilities beyond that of making a profit. In the light of this, do you think businesses should make charitable donations to the Tsunami appeal? Justify your answer."
26th April 2005
To best understand the nature of the posed question I propose the articulated finding of the widespread acceptance that cooperate official and labour leaders have a 'social responsibility' that extends beyond the realm of serving shareholder and its members (Friedman 1962, p. 133). The following essay is aimed at highlighting the role of businesses, whether they are to have interest other than solely making profit and if so what groups should benefit from the success of a company.
According to Wilson (2004, Vol.23, p. 23) arguments, the nature of existence for business or corporations should be 'everything to do with service to society, and only secondarily to do with profitability.' But this is quite on the contrary to the apparently antediluvian view put forward by corporate executives Friedman and Levitt (cited in Wilson, 2004,
Vol.23, p. 23) highlighting '.the business of business is making money, not sweet music.' So why is there discrepancy between the ideal view of business and which should be placed under higher priority the shareholders or stakeholders (society).
To understand both points of view we need to identify the party's involved and the relationship they have to the business and business operations. A stockholder (shareholder) is one that owns or holds a share or shares of stock in company, enterprise or organisation (The American Heritage
Dictionary of the English Language, Fourth Edition, 2005). Shareholders are the financial backing in the organisation, they are generally people interested in making a profit (in the form of dividends) and they supply capital to the organisation. On the contrary stakeholder are seen as any party that has an interest in an organization. Stakeholders of a company include stockholders, bondholders, customers, suppliers, employees, and so forth (Scott, 2003).
Given the definition or both involved parties it is clear to see that the success of the business in making a profit will please the shareholders however, to make long-run profits in turn requires compatibility and complacency from its revenue source; the stakeholders. This requires the need for mission and vision driven company which must be truly responsive to stakeholders not only its shareholders (Wilson, 2004, Vol.23, p.23).
These 'social responsibilities' must however be driven directly at the stakeholders involved with the business dealings in order to serve equally the shareholders. A clear example of miss-aimed social contribution and one which resulted in strong shareholder opposition was outlined when a number of Australian companies pledged finances to the tsunami relief effort in
Stakeholder is anyone with an interest in a business; stakeholders are individual, groups or businesses. They are affected by the activity of the business. There are two types on stakeholders who are internal and external. Internal stakeholder involves employees, managers/directors and shareholders/owners. External stakeholder involves suppliers, customers, government, trade unions, pressure groups and local and national communities.
Furthermore, he believed that any corporation assuming a more socially responsible attitude would be met with economic limitations, rendering them less competitive in the market area (Friedman, 1970). R.E. Freeman’s ‘Stakeholder theory’ is often seen as a better alternative to Friedman’s ‘Shareholder primacy theory’. Both the Stakeholder theory and Shareholder theory are normative theories explaining what a corporations social responsibilities ought to be and both adopt a similar stance on management’s accountability (Smith, 2003). However, the Stakeholder theory states that a manager’s duty is not only to focus on shareholder’s interests, but also to balance them against the interests of the company’s other stakeholders. Freeman believes that managers should take into account their customer’s, supplier’s and employee’s interests, even if it brings about a decrease in shareholder returns (Smith, 2003). This is being expanded on because Freeman believes that if Friedman were alive today, he would be a supporter of his Stakeholder Theory. Simply because, in today’s day and age, globalization and increased competition in the markets has led to corporations having to rely not only their shareholders for support but on all their stakeholders (Makower,
Mackey, J. (2005, October). Rethinking the social responsibility of business. Journal of Reason, 10, 15-17.
To supply the wants and needs of a consumer, society entrusts wealth-producing resources to the business enterprise.” (Santayana, George. Is The Tyranny Of Shareholder Value Finally Ending? So before we go into greater detail on the different perspectives related to social responsibility, one might question the meaning of social responsibility. It is generally agreed that social responsibility is defined as the business obligation to make decisions that benefit society.... ...
The problem to be investigated is the ethical role that the corporation has when balancing internal strategies with external responsibilities. Dr. Novak explains various responsibilities a business has in his article “Business Ethics and the Role of the Corporation”.
This paper will have a detailed discussion on the shareholder theory of Milton Friedman and the stakeholder theory of Edward Freeman. Friedman argued that “neo-classical economic theory suggests that the purpose of the organisations is to make profits in their accountability to themselves and their shareholders and that only by doing so can business contribute to wealth for itself and society at large”. On the other hand, the theory of stakeholder suggests that the managers of an organisation do not only have the duty towards the firm’s shareholders; rather towards the individuals and constituencies who contribute to the company’s wealth, capacity and activities. These individuals or constituencies can be the shareholders, employees, customers, local community and the suppliers (Freeman 1984 pp. 409–421).
Stakeholders are those groups or individual in society that have a direct interest in the performance and activities of business. The main stakeholders are employees, shareholders, customers, suppliers, financiers and the local community. Stakeholders may not hold any formal authority over the organization, but theorists such as Professor Charles Handy believe that a firm’s best long-term interests are served by paying close attention to the needs of each of these stakeholders. The modern view is that a firm has responsibilities to all its stakeholders i.e. everyone with a legitimate interest in the company. These include shareholders, competitors, government, employees, directors, distributors, customers, sub-contractors, pressure groups and local community. Although a company’s directors owes a legal duty to the shareholders, they also have moral responsibilities to other stakeholder group’s objectives in their entirely. As a firm can’t meet all stakeholders’ objectives in their entirety, they have to compromise. A company should try to serve the needs of these groups or individuals, but whilst some needs are common, other needs conflict. By the development of this second runway, the public and stakeholders are affected in one or other way and it can be positive and negative.
For many years there have been discussions about corporate social responsibility (CSR). It is evident that individuals have been concerned with the way business conduct themselves when it comes to CSR and ethics. Not only what they can do with their products and services but what they can give back to society. Anita Roddick, founder of The Body Shop, talks about what should be most important. She states, “The business of business should not be about money, it should be about responsibility. It should be about public good, not private greed.” (The Body Shop, 2012)
There are slow adoption rates for internal corporate social networks for many reasons. Although management and organization plays a role, the technology factor is the main reasons why employees are refusing to use these internal networks. With the rate at which technology is becoming more and more advanced, social networking systems are constantly updating their software and user interface (Laudon & Laudon, 2013). This mean that employees who are used to traditional forms of networking such as email, have to take the time to learn new systems and keep up with more social networking than they would like. In the eyes of the employee, using traditional forms of networking is simply more efficient. In order to make these internal social networking programs work, companies need to make more user friendly and easily manageable sites (Altman, 2015). Management also plays a part in the slow adoption rates. Managers need to provide more incentive for employees to use these networks aside from basic social interaction. For example, instead of sending memo’s via email, or other traditional forms of communication, slowly veer employees to seek memos on the company’s social networking site. Making strides like this will give employees more incentive to at least use the sites more often and participate in discussions and posts related to the business. This will allow employees to explore the sites and discover other useful features that might help improve productivity within the office. Organization of the sites could also be greatly approved. Many companies try to mimic other popular social networking sites, this however, may not be a viable solution. Instead, IT personnel should format th...
Social enterprises (SEs) have emerged as a businesslike contrast to the traditional nonprofit organizations. (Dart 2004). A Social enterprise is, first and foremost, a business. It means it is engaged in some form of trading, it trades primarily to support a social purpose. (DTI 2002: 13).
The first discussion question posed was, “How does Dr. Friedman characterize discussions on the “social responsibilities of business”? Why (Jennings, 2009, p. 79)? Friedman (1970) characterized the discussions on social responsibilities as one hundred percent unadulterated socialism. Friedman (1970) characterized these discussions in that manner because he felt that a corporate executive should focus solely on making profits and not on social aspects. He mentioned how people who conduct and express themselves in this fashion are positively reinforcing and supporting the actions of individuals that have been weakening the foundational blocks of free society. Friedman (1970) posed a question which was the crux of his 1970 article “The Social Responsibility of Business is to Increase its Profits” where he investigated the true contextual meaning of what responsibilities mean to businesses. Friedman describes how businesses cann...
In a contemporary world, a business-society relationship has evolved well beyond a simple business model to a much broader - socially responsible - corporate stewardship. As of this result, Corporate Social Responsibility (CSR) emerged as a concept that encourages companies to be ethical and responsible with the environment it operates in so as to wider impact on society. Though, CSR is now argued so widely as to have become a subject matter for serious arguments. Whereas business‘s human side stressed the importance of social responsibility, it also opened the room for criticism for its opponents, some of who have expressed legit business concerns; others endorse the belief that social responsibility is an integral part of a business. The purpose of this paper is to present a summary of fallacies of CSR and its advocacy.
When the problem became serious two main views formed: the “narrow” view and the “broader” view, based on different ideas. The “narrow” view is based on the proposition that corporations have no social responsibility and they have only one main purpose, to make a profit (Friedman, 1970). So corporations should remain socially independent and all conflicts must be solved through the individual responsibility concept. On the contrary the “broader” view states that corporations have social obligations as all existing participants of market, persons and entities are tied together and are mutually dependent. So corporations cannot ignore some serious events or problems, which take place, and must help society, as profit is not their single purpose.
Corporate Social Responsibility is an organisation’s obligation to serve the company’s own interest and the one’s of the society. Moreover, Corporate Social Responsibility has a definition of a concept where the companies integrate social and the environmental concerns into their own business operation and also on a basis of voluntary with their interactions they have with the stakeholders. Corporate Social Resp...
Stakeholders refer to individuals or groups of people that have an interest in a business. Management argues that as long as there is wealth for shareholders, then anything is done in a responsible manner and things should be done to promote the interest of other stakeholders.