Social Media Slacktivism

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Today’s young adults live a life caught between two worlds: the physical realm of human interaction and the digital universe that sits just a mouse click away. This is an age in which entire relationships are formed over online digital platforms, and a single person’s opinion can be broadcasted worldwide in a matter of milliseconds. Lately, the freedom of expression that social media has given young adults has provoked interesting behavior among users of such social media platforms as Facebook and Twitter. The term “slacktivism” was coined as far back as 1995 by Dwight Ozard and Fred Clark as an expression of doing something in support of an issue or cause that requires minimal personal effort (Kain, 2012), and is now used to describe this new behavior; where everyday activists have taken their causes to the Web in search of exposure and support, and users have found a passive way to support the causes that they claim to believe in. Every day, hundreds of new slacktivist-oriented pages and videos sprout up across Facebook and Twitter, and slacktivist supporters rush to “like” the cause and pass it along to other friends in their network. This, however, is not the only form of slacktivism. It is also evidenced in the statuses of the numerous members of the Facebook and Twitter community. The role of the “status update” and the “tweet” has evolved from reporting a person’s physical activities, into a platform for launching whatever propaganda a user deems worthy of sharing with his or her social media community. It would seem that social media platforms such as Facebook and Twitter are providing users with a false sense of ego, and that this – in turn – has contributed to the monumental rise of slacktivism and consequential degradat...

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