Social Media Multitasking Behavior

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Recently, researchers used differential language analysis with particular open-vocabulary analysis to find language features that distinguish demographic and psychological attributes. From a dataset of over 15.4 million Facebook messages, further extracted into 700 million instances of words, phrases, and automatically generated topics and correlated with gender, age, and personality. The analysis shed new light on psychological processes that suggest the relation of personality to the language used on social media \cite{Schwartz}. \par The prediction of the personality of active users on micro-blogging platform Sina Weibo was carried out by Big five personality traits. Total 845 micro-blogging behavioral features were extracted and classification …show more content…

A recent study examines the impact of media multitasking behavior on university students well-being \cite{Shanxu}. The study characterized media multitasking behavior by motivations, characteristics, and contexts. The findings suggested that synchronous social interactions are significant and positively associated with social success, normalcy, and …show more content…

To study this a classroom task environment was created to measure the usage of social media and task performance \cite{Brooks}. It was found that higher amounts of social media usage led to a lower performance on the task, as well as higher level of technostress and lower happiness. The results suggested that the usage of personal social media during professional times can lead to negative consequences. \par Social media theory suggests that adults evaluate good and bad consequences of social relationships they experience, so a study was carried out to report good and bad perceptions of social media, with perceptions varying according to demographic and psychological characteristics \cite{Keating}. The demographic variables revealed that younger individuals had good perceptions and bad perceptions by those who had health problems. Analysis of psychological variables suggests that good perceptions were reported by angry individuals with strong friend supports and bad perceptions by angry individuals with low

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