Social Media In Amazon

Amazon is arguably the biggest Internet-based retailing company in the world. It has been very successful in using the Internet as a platform for commerce, where it conducts its transactions electronically. Part of the success of Amazon can be attributed to its heavy investment in social media advertising and positioning. The advancement of technology has increased the importance of social media and most companies often resort to social media advertising and presence since it can reach out to a large and diverse audience. The other advantage of social media is that it can be used to gauge customer feedback and respond to different issues raised by customers. This helps in making an organization customer centric thereby increasing profitability

Amazon ensures effective user engagement is achieved in the social sites by encouraging and enhancing user involvement. More often, Amazon posts interactive questions or topics aimed at drawing particular feedback from the followers, most of whom are active customers of Amazon. The interactive posts serve as a platform through which the company gets to know the needs of the customers as well as to address some of the existing grievances raised by the followers of the various social sites analyzed above. Just like in the case with their Facebook account, Amazon has an administrator in each of the social sites who serves actively and full-time in engaging the followers and responding to any questions raised by the followers pertaining products or services offered by

Based on the analysis, there are some recommendations that should help Amazon to make the social media presence more effective. Amazon needs to introduce the use of pop-ups in their social media pages. These pop-ups can be images, videos, or audios targeting its followers. The pop-ups will serve as adverts for the services and products offered by the company. While some people may regard pop-ups as irritating and annoying, they often capture the attention of the affected person. Given that such pop-ups would target followers of Amazon in the various social sites, it could be effective as the followers would not feel annoyed to get adverts from Amazon as they are customers themselves. Amazon should also introduce segmentation, where they create several social media accounts targeting specific audiences. It could mean that Amazon segments its social media presence based on age or geographical location of the target market. With age, Amazon will create different pages for different age-groups. This will be important in advertising and marketing since the company will be able to specialize and offer specific adverts to specific customers of certain age or located in a certain geographical location. Amazon needs to adopt such a strategy as it makes marketing easy. With the segments, marketing and advertising becomes specialized and are tailored to meet specific needs of that