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Portrayal of women in movies
Media effects on body image
How does media influence on gender stereotypes & prejudice
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Recommended: Portrayal of women in movies
Media: Affecting Women “Advertising contributes to people’s attitudes about gender, sex, and violence,” states Jean Kilbourne in her film, Killing us Softly. Women, men, and even children are all greatly affected by the media, and this is exactly why everyone should care about what is being portrayed in ads. Many schools do not have sex education and parents have a hard time discussing it with their children, so that leaves the media to inform them. The media can be dangerous when informing children about sex, gender, and sexuality because media today often forms women into objects and sexualizes them, which is creating an environment where violence against women is acceptable. In this paper I argue that media can perpetuate stereotypes and …show more content…
Images in the media are impacting discriminatory views about women. A perfect woman nowadays is suppose to be thin, tall, tan, pretty, and sexy. Except, so much technology goes into the making of this “perfect” woman, that she actually becomes unrealistic. Though, there are women who try their best to be as much like this unrealistic model as they can be, because this model is considered beautiful. A number of women focus on losing weight, styling their hair, putting on make-up, and trying to look their best every day, to feel pretty. Now, very few women feel good in their bodies, causing some of them to make drastic changes to themselves. Some changes include eating disorders, cutting themselves, and suicide. Moreover, men actually get the idea that women are supposed to worry about their looks all the time, which can also lead to harmful things women do to their bodies. From the film Miss Representation, statistics show that 65% of women have eating disorders and 17% are cutting themselves. More importantly depression has doubled between 2000 and …show more content…
While growing up, both men and women are learning through media that men are supposed to be smarter, stronger, and make more money than women. Now realistically, there are many times when a man notices a woman is better than him in some way, and that can cause some men to get upset. The reason being, that they are convinced they’re not pursuing masculine “qualities.” The outcome for their anger is taken out on women, because then they are perceived as more powerful. According to the film Miss Representation, 1 in 6 women are survivors of rape or attempted rape, 25% of women in the U.S are abused by a partner during their lifetime, and 15% of rape survivors are under the age of
Jean Kilbourne’s “Two Way a Woman Can Get Hurt: Advertising and Violence” is a section of a book titled: “Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising” that was originally published in 1999. It is about the images of women that advertisements illustrate. The central claim or thesis of the document is that: “advertising helps to create a climate in which certain attitudes and values flourish and it plays a role in shaping people’s ideas” (paraphrase). The author wants people by all genders and young children to acknowledge a right attitude towards what is shown in the advertisements so that the standards of behavior will not be influenced. As a result, it enables the negative contribution from the advertisements to be limited or eliminated.
We hear sayings everyday such as “Looks don’t matter; beauty is only skin-deep”, yet we live in a decade that contradicts this very notion. If looks don’t matter, then why are so many women harming themselves because they are not satisfied with how they look? If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? This is because with the media establishing unattainable standards for body perfection, American Women have taken drastic measures to live up to these impractical societal expectations. “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. It is linked to self-esteem and to the individual’s emotional stability” (Wykes 2). As portrayed throughout all aspects of our media, whether it is through the television, Internet, or social media, we are exploited to a look that we wish we could have; a toned body, long legs, and nicely delineated six-pack abs. Our society promotes a body image that is “beautiful” and a far cry from the average woman’s size 12, not 2. The effects are overwhelming and we need to make more suitable changes as a way to help women not feel the need to live up to these unrealistic standards that have been self-imposed throughout our society.
Instead, women are being discriminated and treated as inferior due to the stereotypes that are portrayed in the media. The media creates and reproduces ways of seeing that at a minimum reflect and shape our culture. We can look at the media to understand more about a culture’s values and norms, if we realize the limitations of looking at the media. For example, one may ask, does the news based in the United Sates represent what the American culture is like, or only what stands out from everyday American culture? The answer to that is no. Instead, the media represents what it thinks it will be able to sell and is supported by advertisements. This includes violent acts, the sensationally and inappropriate. Jhally reminds us that “it is this male, heterosexual, pornographic imagination based on the degradation and control of women that has colonized commercial culture in general, although it is more clearly articulated in music videos” (Jhally 2007). Therefore, “media content is a symbolic rather than a literal representation of society and that to be represented in the media is in itself a form of power—social groups that are powerless can be relatively easily ignored, allowing the media to focus on the social groups that ‘really matter’” (Gerbner,
In Rereading America excerpts by Jean Kilbourne’s “Two ways a Woman Can Get Hurt”: Advertising and Violence” and Joan Morgan entitled “From Fly-Girls to Bitches and Hos,” both authors focus on gender inequality in America. In doing so they are trying to explain to the audience about the status of women in the men dominated society. Both articles discuss the violence and exploitation of women and demonstrate the power of media and the entertainment world based on our attitudes that influence our behavior as men and women. Both selections also make readers think about the current status of women in the society and the media’s role in a way of effective gender roles among society. Kilbourne and Morgan provide the different examples in their own ways to support their selections and ensure to make their essay successfully persuasive by demonstrating their point of view, while still reaching the same conclusions. Kilbourne takes a calm approach to explain to the readers how the objectification of women in advertisements constitutes a form of cultural abuse, while Morgan adopt a very aggressive way to express her point of view. Comparing Morgan’s tone with Kilbourne, Morgan’s aggressive approach might leave readers disinterested to read her selection.
Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.
In “Still Killing Us Softly,” Jean Kilbourne points out that advertising and media are partly responsible for the behaviors and attitudes expected of women.
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
In a society similar to the one of the United States, individual’s body images are placed on a pedestal. Society is extremely powerful in the sense that it has the capability of creating or breaking a person’s own views of his or her self worth. The pressure can take over and make people conduct in unhealthy behavior till reaching the unrealistic views of “perfection.” In an article by Caroline Heldman, titled Out-of-Body Image, the author explains the significance of self-objectification and woman’s body image. Jennifer L. Derenne made a similar argument in her article titled, Body Image, Media, and Eating Disorders. Multiple articles and books have been published on the issue in regards to getting people to have more positive views on themselves. Typically female have had a more difficult time when relating to body image and self worth. Society tends to put more pressure on women to live to achieve this high ideal. Body image will always be a concern as long as society puts the pressure on people; there are multiple pressures placed and theses pressures tend to leave an impact on people’s images of themselves.
One of the serious problems that can happen mentally in a woman’s mind is developing low self esteem and ultimately depression. With the media showing pictures and videos of what they perceive as the perfect body image they are harming the way women think about them self’s. When woman look at these images or videos they see that certain body image and can realize that they don’t look like that and soon start to set an unrealistic goal of what they should look like. When these women start to set that goal they set themselves up in a position of feeling like a failure for not achieving their goal and with this they start to develop low self esteem because they cannot achieve what they wanted from what the media is showing. Most women do not realize that the average model is under weight and unhealthy, so why would you want to be unhealthy when you are healthy right now? A video called time lapsed was talked about on Good Morning America a morning world news show, Time Lapsed was about a model at a photo shoot and is getting a digital make over making the model perfect in the course of 47 seconds. This shows how unrealistic the media shows a women’s body. Some people may argue that the media settin...
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
On the contrary, men are supposed to be tough, macho, strong, emotionless, breadwinners and dominant. This portrayal of females has devastating effects on women, such as depression, eating disorders and low self-esteem. Media outlets are giving the idea that the ideal women is outrageously attractive with a gorgeous body. When in reality, most of the female population does not look like that way. Furthermore, Photoshop and hair and make-up teams play a tremendous role in creating these ideal bodies.
Our society in general, especially in advertisement and media, exhibits women to be nothing more than sex objects. First, I want to show how ads displaying sex are troublesome and can play a role in pornography. Pornography’s goal is to have “power over another, either by physical dominance or preferred status of men or what is seen as the exploitative power of female beauty and female sexuality.” Due to sex in advertising, women are dehumanized and it objectifies and leads into factors such as: depression, poor self-esteem, eating disorders, depending on others in relationships, self-destruction, pregnancies, and addictions. Lastly, the boys who are raised with good morals and values often are also negatively affected by these ads.
Social Media is all around us. There really is no escape from the media. Media is on the television, computer, Instagram, twitter, snapchat, and Facebook. All this social media is fun, innocent, and harmless, but after an extended amount of time, does it become harmful? There is a huge pressure put not only on women, but also for young girls to feel and look pretty. There is a certain “society standard” that women believe they have to meet in order to feel good and be accepted. Although social media can be a good thing at times, the depressing truth is that social media has also created an addictive, obsessive, and misleading world for females today. If something does not change soon with the way media portrays models and celebrities, females all over from young to old will continue to think they are not good enough, which could lead to things like anger, depression, hate, and more.
With so much exposure to this type of media, it is easy to become desensitised to it. With America becoming numb to the violence in these advertising tactics, domestic violence is an increasing problem as brutality against women has become trivialized. Jean Kilbourne 's “‘Two Ways a Woman can get Hurt”: Advertising and Violence’ argues that violence in advertising profoundly affects people in a skewed physiological manner, leading to violence against women. Kilbourne insists that “...violent images contributes to the state of terror...” felt by women who feel victimized by men who “...objectify and are disconnected...” from the women they mistreat (431). She furthers her argument by dictating that “....turning a human being into…an object, is almost always the first step towards justifying violence against that person” (431). So much of the media that America consumes is centered on dehumanizing women into an object of male enjoyment. It is difficult to have empathy toward a material object. Because of this objectification, men feel less guilty when enacting brutality upon women. Violence becomes downplayed because it is seen everywhere - in advertising and media - and this has contributed significantly to the cases of domestic violence in America. America has become numb to violence against women in advertising, leading to an alarming increasing domestic violence in this
As aforementioned, two spectrums of the issue always exist, and there is always a harmful ideology of beauty. Many women possess dangerously low self-esteems. Intervention, a television series on A&E, forces people who have come at a crossroads with their inner demons to confront their compulsive behavior before a major crisis occurs. In one episode, 51-year-old Grandmother Sharon, an obsessive shopper who is so displeased with her appearance that she has underwent several plastic surgeries, also seeks refuge in physically abusing herself. “I’m so ugly and fat and stupid,” she said as she sobbed and repeatedly banged herself in the head with a hairbrush. Sharon is not unattractive. Why does feel so physically inferior that she must bruise her entire body? It is obvious where the fault lay for all of these inane inadequacies women feel: in the media. Women airbrushed to ideal perfection from magazine cover to magazine cover, commercial to commercial, clique to clique. Many people are deaf to many concepts, the crucial one being that the majority- if not all- of pictures on television, in ads on billboards, and faces on the cover of magazines have been altered, airbrushed, fixed and enhanced on Photoshop, and the thousands of other ways to create a false idiosyncrasy that some women believe: these images are real. In her famous Boston Globe article (2010), Globe corr...