Media Portrayal Of Women

Since the beginning of humanity the female sex has been objectified, from cave art and hieroglyphs to clay figurines. Paleolithic artists have drawn and crafted the figures of women, enlarging their chests and bottoms. One of the more well-known of these figurines, in the archaeological world, is the Venus statue found in a cave in southern Germany. This small sculpture dates back to around 35,000 to 40,000 years ago. The statue has a very miniscule head with a small waist. She has evenly sized hips and shoulders, giving her a desired hourglass figure with a large bust and behind. These artists portrayed women in highly sexualized manners which no different than today’s media portrays women. In the media today, many companies exploit the female

On the contrary, men are supposed to be tough, macho, strong, emotionless, breadwinners and dominant. This portrayal of females has devastating effects on women, such as depression, eating disorders and low self-esteem. Media outlets are giving the idea that the ideal women is outrageously attractive with a gorgeous body. When in reality, most of the female population does not look like that way. Furthermore, Photoshop and hair and make-up teams play a tremendous role in creating these ideal bodies. Normal women do not and cannot use Photoshop or have hair and make-up teams daily. The unattainable images of women in the media lead to normal women feeling inadequate and less beautiful in comparison. These portrayals of women lead to unrealistic expectations not only for females as a woman but for males ideas of what female beauty is. With the overexposure to these ideals women begin to compare themselves to this unrealistic expectation and will begin to self-monitor to hopefully attain an impractical goal. Advertisers use the female body to sell items from clothing brands and car dealers to restaurants, and Hooters is no

Hooters is an American restaurant, with locations worldwide including three in Switzerland, that is known for its sports bar atmosphere, delicious chicken wings and beautiful girls in skimpy orange shorts and white cleavage baring t-shirts. Upon walking into a restaurant, these uniforms instantly stand out and cater to the male population, enticing them to enjoy their time. While females in attendance automatically feel threatened and become self-conscious, comparing themselves to the beautiful girls in skimpy outfits. Hooters Girls are hired based on their appearance, they work hard to attain that level of beauty that the media portrays as correct. The uniform completely takes advantage of the female body and objectifies it for the male population that dines at Hooters. The short orange shorts accentuate, they typically, lean and tan legs of the waitress while also drawing attention to the woman’s butt. While a crop-topesque white t-shirt with a low neckline draws attention to the waitresses breasts which are often larger than average. This restaurant is completely one hundred percent catering to the male population and trying to lure them to eat at their establishment. These women are being used as objects to obtain customers and revenue. Although, women are most definitely objectified