Social Learning Theory

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The following essay will aim to give a detailed account of the Social Learning Theory, whilst also making a reference to two relevant studies as well as a study depicting the alternative side of the argument. A set of rules based on the socially and culturally shared beliefs of how an individual is meant to behave is known as a norm. Norms dictate behaviour in group settings and more often than not, if an individual deviates from these set norms they may be punished, or in best case scenarios even stimulate a shift in society. Due to the fact that we humans, are social animals, the desire and need to belong is vital, hence giving us a strong reason to confirm to set group norms. Social Learning Theory is a concept which highlights the way humans learn …show more content…

An example of this is easily seen in children, as they observe the actions of their parents and then proceed to repeat them. Social Learning Theory is made up of a series of components, however seemingly the most crucial being the models we imitate. These models are usually presented in the forms of authority figures such as parents, teachers or in other cases peers as well as the media. It is possible for a model to have a direct and indirect effect on the learner, however customarily models do not opt to influence our behaviour. We accumulate knowledge in 3 different ways; through classical conditioning, which deals with our experiences and associations, operant conditioning, directly relates to learning through either punishments or rewards, and lastly observational learning, which focuses on learning through the intake of information. The following essay however, will solely focus on the social learning theory of observational learning; more specifically the way social learning theory has been used to explain the role of violence in the media on aggression in

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