Executive Summary
The Sun Products Corporation has designed a product that offers buyers an easy and affordable way to effectively soften their laundry. Proper fabric softening is the most effective process available to reduce static cling and stiffness in clothing. Improper laundry techniques result in wrinkles, faded materials, and the breakdown of fabrics. Studies have shown that proper washing procedures can slow down the deterioration of fabrics and lengthen the life of clothes while making the whites whiter and colors brighter over a longer period of time. The greatest solution to this problem stems from the lack of use of fabric softeners. Existing products offer no effective or affordable solutions for ensuring laundry comes out soft and snuggly. Treatment of clothes costs Americans over $4 Billion in direct costs each year.
The Sun Products Corporation is the first line of laundry products to answer this problem and provide proven results that using fabric softener lengthens the overall life and quality of clothing. After washing, the unique additive in our fabric softener remains on the clothes. This will allow protection from dangerous UV rays, immense dryer and iron heat, daily usage, as well as future laundry cycles. Though our brand Snuggle, we shall provide this in a new product line under the registered brand name Snuggle Dri, which not only provides the advantages stated above but also creates a water repellant coating. No other product on the market offer similar results along with trusted quality and assurance of Snuggle.
The Company
The Sun Products Corporation was founded in 1975 as Huish Detergents Inc. by way of Wilton, Connecticut. The Sun Products Corpo...
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...ed on detailed financial projections, Snuggle Dri will require $300,000 in start-up capital, but will bring in positive cash flow practically instantaneously which will handle any unexpected expenses and generate profit by the end of Year 1. By the end of Year 3 the brand will be generating $30,000,000 in sales with a sizeable net profit.
Sales - Sales growth is projected at a constant rate of 90% annually, which based on growth from existing channels of distribution and positioning
Operating Expenses - After the first 24 months we project an increase in operating expenses caused by higher advertising, marketing, and promotion costs
Inventory Turnover - We will launch with a test run with purchase of 30,000 gallons of Snuggle Dri. We will keep this as a minimal inventory stock at our distribution hub. On average, we will have three months worth of inventory on hand.
Sales growing at a faster rate than cost of goods sold. Projected FY4 and FY5 also had projected sales growing faster than cost of goods sold. See graph for details (Derived from Exhibit 1).
The strengths of the book come from its’ accessibility. The book is easy to follow and provides readers with a great deal of information about the production of mass-manufactured clothing. As well as brings awareness to its’ many issues which we inadvertently take part in when we purchase such products. The book is well written and thoroughly researched but does have its’ share of weaknesses.
In turn the sales of products and services grew 8% over the same period of previous year, but there was a reorientation of its premises, reducing the share of its Full Line Stores, based on its retail business (78% of the physical space available for sale), and giving way to growing its chain Home Store (offer more specialized products), which nearly tripled the footage of its stores between 1995 and 1997.
While analyzing the data for The Body Shop International case, I noticed some trends and have compiled my assumptions for the next three years. I have compiled pro-forma statements for the fiscal years 2002, 2003 & 2004. These figures are based on the percentage of sales method for pro-forma financial modeling. Simply put, I used the sales figures from the past three years 1999, 2000 & 2001 and applied a growth rate of 13% increase to sales. Below are some additional assumptions that I have created to illustrate how the firm can become profitable while increasing market share and maintaining stockholder interest within the firm over the next three years.
"House of Denim Towards a Brighter Blue; Promoting Sustainable Denim from Crop to Shop." Apparel Online. (February 6, 2014 ): 1351 words. LexisNexis Academic. Web. Date Accessed: 2014/04/10.
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This article is about the overall impacts of fast fashion. The particular section referenced discusses possible solutions and alternatives to fast fashion. It talks about how it is possible to produce environmentally friendly clothing through the use of organic cotton, bamboo, hemp, and other fiber crops that require less pesticides, water, and other inputs. It goes on to share how certain brands are beginning to implement the model of sustainable clothing. The point of this article is to introduce readers to the topic of fast fashion, give background, and show readers what they
Detergent comes from the Latin word detergere meaning to clean, it is defined as a cleansing agent. Therefore, water itself is a detergent. This essay looks at soap and soapless (or synthetic) detergents. Both substances we use everyday and have a big market commercially, they effect everyone. Soaps are made from natural products and soapless detergents are produced chemically, each having advantages and disadvantages.
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... 178,852 Thousands to $218,092 Thousands in 2007 to 2008 for the advertising on internet. And by the extra operating expense, they revenue raise by $51539 Thousands compare to 2007 and 2008. If this increase yields significant results, then more funding could be proposed in future years.
A washing machine conjointly referred to as a laundry machine, garments washer, or simply washer could be a machine to scrub laundry, like clothing. The term is generally applied to machines that use water because the primary cleansing resolution critical cleaning. All laundry machines work by using mechanical and thermal energy.
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Cotton is one of the most widely used Natural Fabrics and has been demanded throughout the ages, owing to the following merits:
Peele, Anna. "The Future of Laundry! It's Even More Exciting than You Think." Expanded Academic ASAP. Hearst Communications, n.d. Web. 20 Feb. 2014.