Slide Share

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SlideShare is a powerful marketing tool with 60 million users and more than 18 million pieces of content. Each month, the site gets 159 million page views. You can leverage some of these views for yourself by posting your own content to SlideShare in a sleek and informative deck. If you’re new to this platform, check out the success strategies of these three companies for tips and ideas on how you can start finding new fans on the site.
Netflix – Joining the Bigger Conversation

Netflix’s presentation [http://www.slideshare.net/reed2001/culture-1798664] on the company's culture has over 12.5 million views. The deck isn’t particularly innovative, relying primarily on simple text-only slides. So what is it that keeps visitors clicking through …show more content…

Scroll through any presentation on their channel, and you’ll find slide after slide of punchy graphics, eye-catching typography, and bold color palettes. The information is easy to grasp in seconds, and the sleek visuals add a level of interest that’s often lacking on SlideShare. Apply this stylistic approach to your own presentations, taking care to create an overall look that flows cohesively from one slide to the next. This sense of continuity will draw in new fans and keep them clicking to the end.
LinkedIn – Using SlideShare Infographics

Infographics are a powerful tool for building viral presentations. SlideShare reported on its blog [http://blog.slideshare.net/2013/09/11/infographics-are-more-viral/] that infographics are liked four times more than presentations and 23 times more than documents on SlideShare. They’re shared twice as often as presentations and three times more often than documents on social networks like Twitter and Facebook. You can’t deny the effectiveness of an infographic, particularly when you have a lot of data to share.

In support of the growing trend toward infographics, SlideShare launched its own infographics player. This tool, available with SlideSharePRO, helps publishers display infographics in a one-page format, so you don’t have to divide your graphic into clumsy slides if its looks best with sleek …show more content…

The simple presentation is just one page, but boasts over 23,000 views. The infographic takes a topic that might otherwise need around a dozen slides and puts them in one simple format that you can scroll through and absorb quickly.

This infographic is particularly interesting because it makes effective use of the format with a topic that’s not data-driven. Anyone familiar with infographics understands their value for turning big numbers into understandable visuals. However, LinkedIn used the infographic approach for a topic that’s word-based. The piece features quotes from top LinkedIn influencers about their must-have tools with simple photos and icons to give the topic more life.

Add SlideShare’s infographics player to your own arsenal of tools to share any collection of information in one big chunk. This is a refreshing change from the practice of clicking through a pile of slides, and makes for a great addition to a diversified SlideShare

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