SlideShare is a powerful marketing tool with 60 million users and more than 18 million pieces of content. Each month, the site gets 159 million page views. You can leverage some of these views for yourself by posting your own content to SlideShare in a sleek and informative deck. If you’re new to this platform, check out the success strategies of these three companies for tips and ideas on how you can start finding new fans on the site.
Netflix – Joining the Bigger Conversation
Netflix’s presentation [http://www.slideshare.net/reed2001/culture-1798664] on the company's culture has over 12.5 million views. The deck isn’t particularly innovative, relying primarily on simple text-only slides. So what is it that keeps visitors clicking through
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Scroll through any presentation on their channel, and you’ll find slide after slide of punchy graphics, eye-catching typography, and bold color palettes. The information is easy to grasp in seconds, and the sleek visuals add a level of interest that’s often lacking on SlideShare. Apply this stylistic approach to your own presentations, taking care to create an overall look that flows cohesively from one slide to the next. This sense of continuity will draw in new fans and keep them clicking to the end.
LinkedIn – Using SlideShare Infographics
Infographics are a powerful tool for building viral presentations. SlideShare reported on its blog [http://blog.slideshare.net/2013/09/11/infographics-are-more-viral/] that infographics are liked four times more than presentations and 23 times more than documents on SlideShare. They’re shared twice as often as presentations and three times more often than documents on social networks like Twitter and Facebook. You can’t deny the effectiveness of an infographic, particularly when you have a lot of data to share.
In support of the growing trend toward infographics, SlideShare launched its own infographics player. This tool, available with SlideSharePRO, helps publishers display infographics in a one-page format, so you don’t have to divide your graphic into clumsy slides if its looks best with sleek
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The simple presentation is just one page, but boasts over 23,000 views. The infographic takes a topic that might otherwise need around a dozen slides and puts them in one simple format that you can scroll through and absorb quickly.
This infographic is particularly interesting because it makes effective use of the format with a topic that’s not data-driven. Anyone familiar with infographics understands their value for turning big numbers into understandable visuals. However, LinkedIn used the infographic approach for a topic that’s word-based. The piece features quotes from top LinkedIn influencers about their must-have tools with simple photos and icons to give the topic more life.
Add SlideShare’s infographics player to your own arsenal of tools to share any collection of information in one big chunk. This is a refreshing change from the practice of clicking through a pile of slides, and makes for a great addition to a diversified SlideShare
A major strength that Netflix has is their ability to push for such innovation. They have reached new lengths since their start in 1997. From in-mail DVDs, to streaming media on smartphones and tablets, it’s unbelievable to witness this in the making. I think the world is a little shocked on the technological advances of Netflix. What they have done so far is spectacular and it is all because of innovation. New ideas and new strategies developed over the last fifteen years has lead Netflix to where they currently stand today. They currently have a subscriber base of over 700, 000, offering thousands of titles on many different devices. This was made possible because of their ability to innovate and strive for new technological advances. I consider Netflix a very brilliant company. Their strengths are very clear, but this isn’t to say that they have no weaknesses. Netflix has far more competitors now, than they had 15 years ago. I would say that their biggest weakness is not offering enough newer content. Some of their competitors such as Hulu, offer a ridiculous amount of new content. Netflix seems to have a large amount of titles, but majority of these titles are older titles. They need to offer newer titles more often than less. With the company advancing and technology on the rise, the younger population aren’t into the older titles. The younger population now take up a good chunk of the customer base. Netflix must
van Wijk, J.J., "Views on Visualization," Visualization and Computer Graphics, IEEE Transactions on , vol.12, no.4, pp.421,432, July-Aug. 2006. Retrieved from http://ieeexplore.ieee.org.uproxy.library.dc.uoit.ca/stamp/stamp.jsp?tp=&arnumber=1634309&isnumber=34266
A critical SWOT analysis of Netflix’s social media techniques clearly shows they are ahead of the game and not backing down from rising competitors like YouTube which is gaining viewers by increasing the amount of online content.
Netflix’s derives a much of their competitive advantage from their ability to offer each subscriber convenience and a personalized experience. The firm’s CineMatch software gathers data from subscribers’ online profiles, movie rental history and a subscriber’s movie ratings to develop a person...
As the firm moves forward, top managers must pay attention to staying unique to sustain a competitive advantage. Netflix does not own their content, nor do they have any tangible assets. Netflix is a part of a broad range of network users. As technology continues to grow exponentially, Netflix will have to be readily adaptive to change and innovation. Technology never stops growing and evolving, therefore, Netflix’s business platform should never stop growing and evolving. At the same time, they must be careful to remain user friendly and customer centric by keeping the technology at a level where users will not have to obtain a certain set of technological skill sets.
After receiving a ridiculously high fee for returning a movie late, Reed Hastings said that there had to be a better way to rent and watch movies and TV shows from the comfort of their own homes. Hence, in 1997 Reed Hastings and Marc Randolph, a software executive, co-found what is known today as Netflix, “the world’s leading internet subscription service for enjoying movies and TV shows,” (Netflix, Facts). The purpose of this paper is to the process of exchange between Netflix and their customers, as well as Netflix’s approach to relationship marketing and how this marketing technique has helped Netflix leave their competitors in the dust when it comes to customer satisfaction.
Introduction Reed Hastings (co-founder) founded Netflix in 1997. During this time, Netflix offered DVD rentals by mail. As Netflix went public in 2002, shortly a year later their subscription reached the one million mark (Netflix Management, 2011). Recently, Netflix was recognized as one of the 50 most innovative companies, ranking number eight for “streaming itself into a $9 billion powerhouse (and crushing Blockbuster)” with 20 million subscribers (fastcompany.com, 2011). This success shows how Netflix embraced a business approach where their mission was to take the troublesome experience of everyday consumers and transform them into a business opportunity.
Motivate Audience: I know that since we all use social media, it may beneficial to learn about the history and see where it all began.
Reed Hastings, co-founder of Netflix headquartered in Los Gatos, CA, began the company’s operations in 1997 after receiving an enormous late charge from a movie rental he returned long overdue. However, Hastings had the desire to be different than traditional movie outlets; whereas, customers had to drive to the location, pay a certain amount for each movie they rented, and were given a deadline in which to return the movie. Instead of using a method established by other video markets “to attract customers to a retail location, Netflix offered home delivery of DVDs through the mail” which eventually led to a booming business towards streaming forms of entertainment (Shih, Kaufman, & Spinola, 2009, p. 3). Today, Netflix exists along with several competitors; however, offers the most streaming content available for viewing, and continues to grow its subscriber base both domestically and globally. Although, direct and indirect competitors, acquisition costs, and several barriers present a financial threat for Netflix, the company has managed to grow with the acclamation of partnerships, expand to international territories, and vastly increase its price in shares of stock.
In conclusion, the vast technology change opens many opportunities for Netflix to grow. By assessing the market environment and challenges, it enables Netflix to overcome the obstacles to remain as the market leader. To achieve the future growth, Netflix should implement both strategic and tactical approaches to compete with others. The strategic and tactical business plans for Netflix are improving content libraries, developing more partnership with production firms, and staying with the low-pricing strategy.
Video Rental and Streaming has partly been of the most significant avenues of the general home entertainment industry in the United States for many years. It promotes constructive development through various channels such as Information Technology, Public Multimedia and it also has a huge impact on people’s lives and their entertainment on demand. One of the best companies which provide this high-advanced service is Netflix, Inc (Netflix). It was incorporated on August 29th in 1997 in California by Reed Hastings & Marc Randolph; listed on NASDAQ as NFLX in 2002. Netflix is the world’s largest Internet subscription service streaming television shows and movies with over 40 million members in 40 countries (Netflix, 2013).
Pictures save time, improve efficiency and provide convenience. In order to keep up with the internet’s fast pace, pictures must possess simplicity. This simplicity allows us to quickly absorb information then move onto the newest meme on the internet. The more pictures we move through, the more internet we surf. The more we internet we surf, the more information we receive. With saving time, pictures also grant us convenience. Instead of buying a ticket to see the northern lights, we can google the different colors in the sky. Instead of visiting our friend, we see a picture on their Facebook wall and know that they are alive. Between running late and juggling responsibilities, pictures provides a rapid glimpse into a constantly updating
Visual Communication could be described as processes that rely primarily on rich visual content as the means of conveying information through words, photos, colors, shapes, and many other components. However, visual communication explores the use of graphical components in achieving communication goals. Visual communication has both critical and practical parts. According to the current book we use in the class “Visual Communication, Images with Messages”, the critical part of visual communication is known as visual rhetoric, which explores the way that designers use visual elements to influence audiences.
Title: Compare and contrast the presentation of visual information in two different types of media today, focusing on how effectively the information is communicated.
Infographics are so popular because audiences can absorb the information quickly and conveniently. It today’s hectic, fast-paced world, anything that is quick and convenient is seen as desirable.