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Essay on singapore airlines
Singapore airlines organisation
Introduction of singapore airlines
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Singapore Airline was established on 1972. At the very beginning, it was a part of Malayan Airways Limited (MAL). Their first flight is on 1 May 1947 with the schedule flight to Kuala Lumpur, Ipoh and Pulau Pinang once a week from Kallang Airport. On 1970s, they offer a choice of meals, free headsets and drinks in Economy Class. In September 1963, MAL changed their company name to Malaysian Airways Limited. After 3 years, Malaysian Airways Limited become Malaysia-Singapore Airlines (MSA). MSA was earned their first $100 million on the years 1966. At the same years, the sarong kebayar uniform was born and it was design by French couturier Pierre Balmain. On the years 1972, MSA was split into two and Singapore Airlines (SIA) was born. The board of director of SIA is form by 9 person. They are chairman, Chief Executive Officer and seven members. The chairman of SIA is Mr Stephen Lee Ching Yen. The Chief Executive Officer is Mr Goh Choon Phong. The members in the director board are include Dr William Fung Kwok Lun, Mrs Christina Ong, Mr Jackson Peter Tai, Dr Helmut Gunter Wilhelm Panke, Mr Lucien Wong Yuen Kuai, Mr Hsieh Tsun-yan, and Mr Gautam Banerjee. In end of March 2013, SIA have a total 22,546 employees. Compare to last years, it was increase around 33 percent. This 33 percent are include 7,784 cabin crew and 2,304 pilots was employ by SIA. Besides, SIA have 6 model of aircraft in the operation. In the SIA fleet, they have a total 101 aircraft and the average age is about six years eight month. 2.0 Strategic Human Resource Management Practices A successful company not only because of the employer, employee is the majority reason to build the success. A company can’t operate without employee. Employee is the brain of the comp... ... middle of paper ... ...hat, the training can be conduct more effective and efficiency. Compensation is the powerful tools to motivate employee. People are work for money, to get the better reward, the employee will pay all the effort as much as possible. Every employee have their own expected wages and salary, if SIA can’t provide the salary that can satisfice their employee, they will feel unmotivated and run away. Besides, Singapore is a multicultural and multiracial country. In the organization, there may have difference race are work together. Thurs, SIA should treat all the employees fairly. A strong employee relationship will build a strong work team. The conflict may not occur. Thurs, fair treatment for all employee is very importance. A talent should deserve with a better treatment. SIA need to do some adjustment in order to attract, retain and motivate good performers.
Since the Jet Age, airlines have been entering and existing the airline industry. Some have been in business since the very beginning. For example, United airlines was founded almost twenty-five years before the jet age took off, and due to an incredible amount of money that the airline had by being one of the first airlines predating the Jet Age, was able to buy new jets and assert itself as one of THE giants of air travel by the late 1950’s. But the introduction of new technology paved the way for issues regarding externalities, and production of these new technologies. ("Assessing the external environment - Responding to a changing external business environment - United Airlines | United Airlines case studies and information | The Times 100", n.d., p. 1) The beginning of the Jet Age offered an intense opportunity for new firms to open or expand, producing new products from jet engines to structural parts, from radar technology, to reclining seats. According to research done by the Air Transportation Action Group, “It has been estimated the airline industry supports a grand total of 29 million jobs” (Hanlon, 2007, p. 1). This statistic proves how dependent the world is on the airline industry, for jobs and travel, as well as r...
Flight fee is one of the biggest nightmares of the passenger. In this regard, such an initiative is a win-win situation for the Asiana airlines. The establishment of extensive cabin retrofits is also a great improvement to the customer service delivery. The airline also boosts customer experience in a bid to achieve the airline’s sustainability through the provision of lie-flat seats. The seats boost comfort for the passengers aboard; hence, reduction of exhaustion. According to Asian Development Bank (2009), the airline provides the passengers with a sizeable monitor, especially for the business class passengers. The practical productivity of team relies on upon its hypothetical planning, information of an aeronautical building, and tenets of its operation, including exceptional circumstances, and propensities for utilization of this learning, furthermore on order and determination of pilot-in-charge of aircraft and group individuals. The administration productivity air movement, the associations of flight action and a wide range of upkeep of aircraft in the greatest degree is controlled by the proficiency of the action association in the modern undertakings, cognizance of initiators, and the moral obligation of leaders of all positions for action concerning security control of
The Malaysia Airline System (MAS) reported a loss of over RM1.3 billion for the Financial Year 2005. It was unacceptable to many parties such as the stakeholders and the government especially the announcement was made at the same time as some of MAS regional competitors reported strong profits in the same year.
It is a well-established reality that organisations in the world today can no longer survive without focusing on their employees. If they have to be at the competitive edge, they have to invest in human resources, and placing their employees on top priority. This notion has led to the strategies that, most organisations are pursuing through employee management. To achieve the optimum performance of employees, organisations must motivate their employees, and engage them in activities that will benefit and help employees in achieving their predetermined goals and objectives. In order to achieve this, it is imperative for managers to set in motion work conditions that will help employees to achieve satisfaction of their job, low turnover and absenteeism rate and promote the environment that promotes the organizational commitments and organizational citizenship behavior.
Sri Lankan Airline launched in 1979 as the flag carrier engaged as a full service international scheduled operator, operating from Bandaranaike International Airport in Katunayake, to 35 countries. Further Sri Lankan Airlines provides Sri Lankan Airline- Engineering, Sri Lankan Catering, Sri Lanka Airport Services, Sri Lankan Holidays and Cargo Service for other airline and passengers.. Sri Lanka airline has partnershiped with some of world recordnised prestige airlines such as Etihad, Malaysia Airlines, Indian Airlines, Saudi Arabian Airlines, Air Canada and Mihin Lanka. Sri Lankan Airline is expanding its fleet with wide range of products and service in order to move forward with other competitive airlines to increase their market share while promoting tourism and developing Sri Lankan economy.
Management spends a huge amount of time to design incentive systems and schemes to motivate their workers and to ensure they work in their best possible manner. Motivating workers by giving them decent pay helps in winning employees heart to make the work done efficiently, significantly and effectively. The most effective way to motivate people to work productively is through individual incentive compensation (Pfeffer, 1998). An attraction of getting more is a powerful incentive to people for high performance. While most people agree that money plays a major role in motivating people, in organizations there is a widespread belief that money may also have some undesirable effects on morale.
In large organisation, competition is not only in the market for goods and services but also for the quality of employees. As such, a large organization can only become attractive to the most skilled and high quality workers if it has an effective compensation and benefit plan. The key purpose of an effective compensation and benefit system is to provide employees with the right rewards for their work and right behavior in the workplace. Typically, organizational success is determined by the quality of employees an organization has. In turn, the organization can only attract such quality workers and maintain them through effective compensation and benefit
Today businesses believe that the sustaining of performance and competitive advantage to becoming a great organization. As an organization’s success depends on their employees’ performance, the value of specific individual employee has played an important role within an organization to be competitive. At that time, the value of each and individual employee and their satisfaction with their jobs are one of the key factors for an organization and organizations need to find ways to improve employee job satisfaction to achieve organizational goals.
Diversity in business today is unavoidable. Due to labor markets, immigration, and the increase in women in the workforce, managers must develop new strategies and behaviors to effectively manage these diverse workers. As culturally different people enter the workforce, organizations need to take advantage of this labor pool. Not only does this resource solve declining labor growth, but it also gives the organization a different perspective in the industry and will potentially bring new diverse customers. Managers who change their interpersonal behavior towards diverse employees and learn to understand the cultural differences between them will undoubtedly increase productivity and gain a competitive edge in the market place.
The purpose of this report is to brief the management on the importance of employee satisfaction in achieving the competitive goals of the organization through increasing the retention of the employees.
Job satisfaction includes challenging work, interesting job assignments, equitable rewards, competent supervision, and rewarding careers. The quality of work life and psychological rewards from employment are very important. It is doubtful, however, whether many of us would continue working were it not for the money we earn. This paper establishes the definition of compensation, overview of compensation philosophy, critical components of a compensation strategy, and an example of an effective compensation practice. (www.indiana.edu/~busx420/Book.../chap09.doc)
...rong employee base, which are very loyal to the company and are helpful to the consumers in any ways. The firm should take into consideration following points to sustain in the perfect competitive market
...ll benefit when the employees are well equip with the excellent oral communication, critical thinking, strong work ethic, teamwork, competence and setting the goal which requires a lot of thinking process.
...s in the corporate world by setting new standards to promote and better satisfy their employees. We chose four leading companies in four different industries. The above analysis definitely reveals that perhaps one of the reasons why these companies are the leaders in their industry is because they are well aware of the importance of the work force. They mention in their mission statements as well that yes in deed customers are important but in order to make the customer happy they first need to motivate and satisfy the employee as well. According to Citibank, the general belief is that a happy worker is a motivated and loyal one. So keeping employees' spirits high is a sure-fire way of maintaining a productive workforce. A productive work force would ultimately lead to a healthy organization which would not only promote the society its working for but also itself.
Singapore Airlines should remain competitive by providing better service and comfort to customers as in the long- term the market will grow.