Shell Case Essay

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Case Study: Shell Who are the relevant stakeholders? In recent years companies have been suffering a loss of legitimacy and confidence caused by a growing social awareness about their irresponsible behavior related to social injustice and damage to the environment. In this context, the case of the oil company Shell allows us to have an overview of the complexity of this type of situations. In the 90 ' Shell was involved in two major problems that has caused serious tensions between the company and its stakeholders because of the removal of the Brent Spar oil platform and problems in Nigeria. The relevant stakeholders involved in this case were consumers, investors and specially the local community that were affected with pollution caused by the company operation. What are the key ethical issues within the case? Are there other issues that are relevant to the discussion of the case? 1) The first ethical issue arises from the need for Shell to dispose of Brent Spar, the oil platform located in the North Sea. After conducting studies on the options that the company had to dispose of the platform they arrive to the conclusion that the best option was to sink it in the sea. The company was also taking into consideration the alternative of dismantled on land, however, Shell was not ready to assume this risks due to the dimensions and the weight of the structure. As a result Shell decided that sinking it at sea was the most convenient alternative in terms of costs and for all in general. As the company received the acceptance of the Government of the United Kingdom on the project and the preparations for the collapse began, a group of Greenpeace members seized the platform in order to try to stop the project. The organization acc... ... middle of paper ... ...ow to manage more effectively its dual role of economic and political agent. 2 The programs that the company is implementing about training and employment, as well as the large-scale infrastructure projects and actions to rehabilitate the environment will require a long-term commitment. The conflict around the control of resources you will need to include topics such as corruption, the reform of the electoral Commission and transparency. 3. Other recommendation is that the company should provide direct answers to the problems to the stakeholders and not only to their shareholders in order eliminate a bad perception of the community. Involve the community should be taken as an essential part of its operation but not as an extra effort. 4. Finally, Shell need to understand that large number of people that is affected with their activity due to the dimension of the

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