Rebecca McKenney Intellectual Property Doctor Schlipp 18 May 2018 LIN 405 SharkTank IP Assignment When assisting inventors or entrepreneurs with trademark and patent searching, other questions may arise, e.g. business information. As a matter of fact, business resources overlap often with such library research consultations. To apply a real world scenario, you are assigned to watch any single episode of the SharkTank reality television series. Ideally it should be a re-run and not the current weekly prime time network broadcast. This promotes each student to view different episodes to get differing scenarios for the assignment. In addition, part of the rubric for this assignment is student originality. As this course is entrenched in the …show more content…
legality and ethics of property rights and information, you should not compare your work of this assignment with others. If the same SharkTank scenario is submitted by more than one student in our class, your grade could be reduced; keep your work original to avoid such challenges. Before starting this assignment you are encouraged to review two documents we utilized for an inventor program dealing with business resources.
See PTRCA site for more. After you have looked at the Dreams to Dollars material http://ptrca.org/files/handouts/From%20Dreams%20to%20Dollars%20Bibliography%202005%20Final.pdf, you might review our current instructor text notes dealing with patents and trademarks for inventors and entrepreneurs. Then you should be ready to start the SharkTank IP Assignment. 1. Watch an episode of SharkTank either on air or online. YouTube and Hulu offer free episodes or single scenario highlights. Highlights are fine if there is full coverage of the inventor/entrepreneur scenario. If you cannot locate a SharkTank episode or single inventor/entrepreneur scenario, you may also view EveryDay Edisons as an alternative from Hulu or YouTube. 2. Choose one inventor/entrepreneur scenario. Notice the name of the business and/or the product or service. Determine which IPs would apply to such a business and/or its product or service. Also, think about which business information resources might further support the inventor/entrepreneur. 3. Complete assignment template below and remember to include your name here and on the saved WORD document submitted on the Canvas assignment …show more content…
gateway. Circle Program Resource Selected for Your Assignment Review Shark Tank Modern Day Edisons 1. Scenario Business, Product, and/or Service Name(s): a. Squatty Potty. Invented by Bobby and Judy Edwards. 2. Write a short, concise (about 50-75 words) description of the business, product, and/or service cited above: a.
The Squatty Potty is a short white foot rest designed to allow someone the option to squat while using a western-style commode. It is intended to help relax the puborectalis muscle. When a person does not wish to use the Squatty Potty, it can be stored under the commode. 3. Which types of IP could apply to protect the reviewed business, product, and/or service described above? a. The Edwards comment that they have a patent for the design for their eco model with other patents pending at the time the episode originally aired. According to the USPTO website, this is patent that is reference in the episode is patent number 9,895,036. 4. To avoid me-too products or services, research for comparable business, products, or services to the scenario reviewed above. Are there any IPs associated with competitive services? Are there any potential infringements? If so, note what infringement could exist. Please list your findings below: a. Because the Edward’s patent was accepted in 2014, I only looked for patents between 2010 and 2018. Of the seventeen patents made in this time frame (to date), seven are contributed to either Judy and/or Bobby. As far as I could tell, of the remaining patents, there was no signs of
infringements. b. It should be noted that when doing a search through the United States Trademark and Patent Office, that the key words “Adjustable Toilet Footrest” only results in three matches all contributed to the Edwards. 5. As an investor/shark, what other IP or business resources would you need to make such a product or service more successful? Do you find the business, product, and/or service marketable? Would you buy the product or service? How would you improve it? Which business resources from Dream to Dollars might one use to further determine if there is indeed a viable market before an inventor/entrepreneur should pursue IP for their product or service? a. I do not think that other intellectual resources are needed for the Squatty Potty, though it may be wise to also trademark the product. Though I think that the Squatty Potty is an interesting idea, I simply use a box to prop my feet on while using the restroom. I think that it was mentioned in the video clip, but I might add adjustable legs to help customize the product. A business resource that I would use to help discover the potential of this product before committing to a licensing deal with Squatty Potty would be the Innovation Institute. Sources “Squatty Potty Shark Tank.” Youtube, Google, 3 Apr. 2015, bit.ly/2hKWUyP. Edwards, Bobby, and Judy Edwards. Adjustable Toilet Footrest and Method of Use. 19 Nov. 2014.
Rivalry among established firms is fierce. There are several factors that illustrate this: established market players (6.1). The product is highly standardized and the switching costs of the customers are low. Players are aggressive (6.2)
After developing the first prototype, Ed took his solar bird feeder to a Habitat for Humanity auction and received the highest bid of all the items there, and continued on to win three Best New Product Awards at various birding tradeshows. Ed applied for and was granted a patent on his first submission. After a next couple years, the Squirrel Defense Initiative (SDI, Inc.) was co-founded by Ed and Bo in October of 1998.
Intellectual Property - Intellectual property reflects on the ideas and things we can imagine and produce with our minds. Intellectual property includes anything that may be patented, owned, or protected by a trademark. There are four types of intellectual property, such as trademark, copyrights, patents, and trade secrets. Based on this week’s scenario, Sam had signed a non-disclosure agreement as a condition of his employment with ABC but unfortunately, has violated the conditions by downloading a list of customers for the company. This implies that the subject of intellectual property
During the late 1980s, the Iranian Hostage Crisis was an issue the United States government was unable to solve. The purpose of SEAL Team 6 was to devise and inspect operations before they were put into action. The group’s first commander was Richard Marcinko; he was responsible for both leading the team and accepting members. No ordinary civilian is able to become a member of SEAL Team 6 though- he or she is required to complete continuous months of difficult training. If the candidate is fortunate enough to be inducted into the team, he or she will embark upon life threatening missions. Not only do ST6 implement operations in foreign countries, but also in the United States. Ever since SEAL Team 6 was formed, not only has national security increased but government security has been greatly strengthened.
Robert Rodriguez’s “Marketing New Inventions” is an essay describing the problems and setbacks that arise when new inventors first begin to market their creations. He discusses the hardships that Shelly Conte and Cindy Reichman faced when their toy, “Hide-N-Seek Hayley”, was overlooked by a new “Care Bear” toy of a similar idea. He then talks about the success of the “Hula-Hoop” and its epic achievements, causing others to cash “in on the plastic hoop’s popularity” (549). Later, he delves into the concept of inventors always having to “sleep with one eye open” (549) and stressing about “the possibility of a much larger competitor taking them out” (549). He then goes on to explain that patents do not always keep impersonators from chewing off
My group’s case study on Entrepreneurial Capitalism in the United States proved very informative; with many of our findings tying directly back to concepts and themes we have discussed and studied throughout the semester. The main source we used in our case study was Steven Klepper’s Experimental Capitalism: The Nanoeconomics of America’s High-Tech Industries, which discussed how & why industries become successful, how government involvement impacts the success of a high-tech industry, and how free trade and competition is involved with American high-tech capitalism. Much of our case study focused on six distinct industries in the United States: penicillin, tires, automobiles, semiconductors, TV receivers, and lasers.
Before some of the smartest property attorneys at the Marcus Evans November 2006 Conference in Washington D.C, Dan Bogue had to do the single most important thing anyone can think of when it comes to being an Entrepreneur, which is get investments in order to build a company. However, Command Audio patented an idea that could be considered the start up for a lot of the new age technologies in todays world. What is particularly interesting and rather impressive is that he was presenting his company, which successfully created a business model for intellectual property. Combining those two aspects: a great product and a great speaker are the fundamental keys for success in Entrepreneurship.
Intellectual property abounds in our society, it is the direct result of the expression of an idea or other intangible material (Zuber, 2014). Our laws provide rights which are specific to the owner of the intellectual property. Furthermore, intellectual property is protected by laws just like tangible property is protected (Lau & Johnson, 2014). The most widely known forms of intellectual property rights include: trade secrets for confidential information, patents for a process/invention, copyrights for creative items and trademarks for brands (Lau & Johnson, 2014). While these rights may appear very defined, there are times when questions
Whether the crowdfunding project success or fail, it gives a realistic inexpensive learning experience about entrepreneurship for project initiator.
The student decided to watch the second episode of the eighth season of Shark Tank because it was the first one that he was able to find on YouTube.com. The episode had four entrepreneurs with great ideas and products, each entrepreneur had great charisma and energy, furthermore everyone had a different style to
As there is limited direct competitors in the local area, the Market will not be required to alternate services and products. Despite this there are several indirect competitors with respect to popularity in the local area. Though, they are not a direct threat, they do have a common share in customers, products and slogans.
The process of planning and developing an invention in this Cornerstone involves a great deal of reading and gathering information about inventions through the careful examination of several complex texts about inventors, their inventions. and the real world problems that they strove to resolve through their ingenuity. Consequently, to be successful, students will need to have had a considerable amount of practice reading complex texts for the main idea, key details, summarizing, annotating, comparing, contrasting. They should also be familiar with using technology (e.g., computers, web browsers) and conducting research independently.
List and discuss the 4 most important lessons that you have learned about entrepreneurial thinking this semester in this class. Describe why you find these lessons important and how this knowledge has impacted you. Use specific examples from our class – readings, videos, discussions, activities, etc. Don’t forget to elaborate on your thoughts as you fully discuss your ideas and opinions. (Long answer – multiple paragraphs
I have incorporated factors from Burns’’ (2014) Student Entrepreneurship Exercise, and Mery and Crane’s (2013) New Venture Creation Model to provide a structured framework for idea generation for the venture.
There are 8 different types of (IP) Intellectual Property; they are patent, trademark, registered design, plant varieties protection, copyright, and layout-design of an integrated circuit, geographical indication and trade secret.