Setting Up a McDonald's In Chad

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Chad is an ethnically diverse African country that also happens to be one of the poorest countries in Africa. Chad gained its independence from France in 1960 after a sixty year rule. There are several national cultures in Chad that are based on ethnoregional and religious affiliations. There are more than 200 ethnic groups in Chad, and those in the north and east are typically Muslim; most southerners are Animists and Christians. Through their long religious and commercial relationships with Sudan and Egypt, many of the people in Chad's eastern and central regions have become more or less Arabized, speaking Arabic and engaging in many other Arab cultural practices as well (Azevedo, Graham, and Nnadozie, 1997). The people who reside in southern Chad took more readily to European culture during the French colonial period.

The county of Chad is 495,752 square miles and is three times larger than California, according to the CIA World Fact Book (2010). Chad has a population of 10,543,464 as of July 2010, which is a population density of 14.2 people per square mile

and a population growth rate of 2.038 percent, according to the CIA World Fact Book (2010). Chad also has an urban population of twenty-seven percent, according to the CIA World Fact Book (2010).

Chad is one of the poorest countries on the African continent. Chad's economy is mostly agricultural and eighty percent of Chad's population relies on subsistence farming and livestock rising as their livelihood, cotton farming, growing sorghum, millet, groundnuts, vegetables, and fruits (Azevedo, Graham, and Nnadozie, 1997). The other twenty percent of Chad's population works in the services industry such as, manufacturing, services, and the military.

According to the CIA...

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...urgers,Chicken, Salads". Entrepreneur.com, Retrieved on November 19, 2010, from www.entrepreneur.com/franchises/mcdonalds/282570-0.html 2010

6. Rosensweig Brahm. (2001). Chad: Acultural Profile. Published by Anti-Racism, Multiculturalism and Native Issues (AMNI) Centre, Faculty of Social Work, University of Toronto, 2001. Retrieved on November 21, 2010. Availble: www.cp-pc.ca/english/chad/chad_eng.pdf

7. Spaeder, Karen (2004) "How to Find the Best Location: A guide to scouting out a location for your food or retail business, sizing up demographics and getting the help you need". Entrepreneur.com, Retrieved November 21, 2010, from www.entrepreneur.com/startingabusiness/startupbasics/location/article73784.html

8. CIA World Fact Book (2010). Retrieved on November 22, 2010, from www.cia.gov/library/publications/the-world-factbook/geos/cd.html

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