Selling a Car

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Selling a Car

Introduction

In this coursework I have look at car and the product that I have

chosen for my sales coursework is BMW 7 series car because I think

that, this car is in demand at the moment and I hope to sell it to my

customers.

My target audience are male and female between 25 to 50 with good job

and income of £40,000 to £100,000 a year who is married or with a

partner.

Sale process

This is the process, which the consumer follows when entering the car

deal ship right up to when they leave, I hope that consumer will leave

the car deal ship with the satisfaction of knowing that they

used/purchased a product/service that is value for they money.

Sale process

1. customer enter the car yard sale and looks around

2. I observe the customer and wait for them to approach me with help

on the car they are looking for.

3. I will listen carefully to the question that they have and I will

give answers to all the questions that they ask me.

4. I will show them to the car that they are specific looking for

and ask them what they think of it.

5. If they don’t like the car I have shown to them than I will give

another options and ask them what they think of it and if they

like any of the options that I have give them.

6. I will ask them if they like any of the options that I have give

and if they like to pay one of the cars that I have shown them.

7. If they do than I will take them to my office and take their

detail like name, address and telephone.

8. After one week I will ring for them to make-up his mind and if

they still is interest pa...

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...ss because this is

the part where all the hard work and the knowledge pays off.

I think that my closing sales was good due fact that I made an offer

the customer liked the car I show to him and I also offered a lot of

benefit as such GPS and CD player to the customer. This was good for

the customer because they think that they getting value for money but

this are very costly for the company and I also offer the customer

after sales after which was a guaranty and I offered the customer a

warranty which was for 5 year and the customer accept but it cost the

customer more money.

As the future arrangements I delivered the car to the car which the

customer really likes it because he felt more comfortable with me

delivering the car to him and he said that he tell his family and

friend about how good my services was.

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