Science Of Shopping

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The spatial design of a food market may seem irrelevant, but in it holds the mystery that gets customers coming back. Retail anthropologist, Paco Underhill many strategies to get shoppers buying more, is outlined in Malcom Gladwell’s, writer at the New York Times, article The Science Of Shopping. The way we walk into a store, observe items, and more are all analyzed to create the perfect shopping experience. By putting Paco’s strategies to use, as well as some of their own, my local Aldi in Hackensack, creates a successful market place.
You can hardly miss Aldi; the store has a modern design compared to the rundown Sears besides it. Additionally, the food market sports its renowned yellow, orange and blue signs on the front and side of the building. The contemporary market attracts potential customers from all over Hackensack. …show more content…

On the right edge, you’ll find two large advertisement posters plastered on the glass wall, promoting special deals and sales to already curious shoppers. Paco calls this space the Decompression Zone. Aldi keeps this space empty and relaxed, while still managing to engage their shoppers with advertisements at the end of the zone, as Paco encourages his clients to do so. Moving from the lobby into the first aisle, you’ll stumble upon foods assorted in blue, green, red, yellow, brown and black boxes. Trail mix, pretzels, potato chips, pita chips, salsa, dried fruit, sunflower seeds, gummy bears, M&Ms, and Twizzlers on the left side. Crackers, tortilla chips, cookies, pies, and other pastries on the right side. Interestingly enough, the entrance only leads to this aisle, meaning you cannot escape your worst guilt pleasure snacks. A brilliant strategy to get customers buying something they didn’t even know they

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