Global Geographic Reach: A SWOT Analysis

1182 Words3 Pages

SWOT Analysis
STRENGTHS:
Geographic Reach
In most cases that geographical in a wide term it tends to leads to greater benefits, it will determines to improved profit margins of the company, economies of scale, and recognition on a worldwide basis. The company operates in all over the world in areas like the United States, Asia, and Europe, which includes 197 offices all over 70 different countries. The company itself is divided into five different region according to the business in different geographic location, the company divided its business into five regions; they are South Korea, United States, most part of Europe, Africa, and China. For the fiscal year ended December 2013, United States accounted for 29 percent of the company’s total …show more content…

Just two years before that the company did reported for a current ratio of 1.6, which is higher than 1.5 in from the year before. This improvement was cause by an overall development of a higher growth in the company’s current assets than in its current liabilities. In the year before in 2012, the company’s total current assets were at a price of $502 trillion, indicating an increase of 16.44 % overall from the $402 trillion current assets in 2010. Its total current liabilities have increased to $319 trillion, from $944 trillion in the year even before (2010), which shows a large growth in the company in a few years. Cash from operating actions also plays a big role in the company’s liquidity. In 2011, the company reported total cash of $917 trillion from its operating activities. Strong liquidity not only ensures the financial stability of the company in the market but also having approach its short-term company potentials (Global Data, …show more content…

According to mobile industry analysts, the future global market for smartphones will be to reaching more than 650 million in upcoming years. The global smartphone market is dominated by Android, with 61 percent of the total market share and iOS from Apple with 20.5 percent of the global the total market share in 2014. This growth can be determined by factors including less demanding product cost, improved handset design and functionalities, emergence of internet data network technologies, adjustment and upgrade of operating systems. Consumer familiarity about the advantages offered by these devices, especially email and e-transactions, amongst others, would directed to smaller markets in the industry. Smartphones will be facing the concerns of demand in developing countries, especially Asia-Pacific. Emerging countries including will be expected to register significant increase in smartphone usage. (Global Data,

Open Document