Same Day Delivery

1255 Words3 Pages

Same-Day Delivery: Problems and Principles
Same-day delivery is a growing trend among retailers due to changes in the marketplace. Customers have evolved and have set higher expectations, especially when it comes to delivery times. In addition, competition is stronger and same-day delivery is a great way for retailers to differentiate themselves. While same-day delivery is a great concept for customers, it has created some difficult logistic issues for merchants.
With the growth of the consumers wanting their orders shipped the same day of purchase, firms are eagerly trying to fulfill these orders in an effective and efficient manner. There are some firms that are successfully fulfilling the same-day delivery model but there are many others …show more content…

Companies need to make sure what they offering for quick delivery times is in stock, locally available, and have a courier service available to deliver. There are few companies that have successfully implemented this service in their business model. Here are a few of these companies and how they successfully provide the rapid service. The company Postmates, is a third-party delivery service that connects customers to many different companies. Postmates will deliver food from different restaurants and deliver items from convenience stores. This delivery service is highly competitive and requires this company to always be looking for innovative ways to make their service even faster. Just last month Postmates started delivering their orders by robot in Washington D. C. (Spiegel, 2017). This form of delivery is sparking interest from many consumers keeping Postmates in their mind when deciding which third-party food delivery company to go through. Another company that is successfully providing rapid service is Walmart. Walmart uses its brick-and-mortar stores as warehouses to be able to make the same-day deliveries (Ramirez, 2014). Before they started same day delivery, they offered in-store pickup for grocery orders. The customer shops online and then Walmart will build the order in store for the customer to …show more content…

Brick and mortar locations have an advantage of stock storage since they already have a physical location. This eliminates costs associated with warehousing expenses and ensures that products are available for same day delivery. Additionally, many consumers are now researching products online and then making their purchases from brick-and-mortar retail locations. “Research shows that 72 percent of young shoppers research products before ever stepping foot in a store, and that two-thirds of in-store shoppers will check prices on their phone before buying.” (Baldwin, 2016) Brick-and-mortar retailers can also offer knowledgeable sales staff, in-store Wi-Fi, smartphone discounts, and same-day in-store pickup of online orders to beat out the online-only retail firms. These measures can entice customers into spending more than they would online. In fact, “40% of shoppers spend more than they had planned to while shopping in stores, while only 25% of shoppers do so when shopping online.” (Botelho,

Open Document