SWOT Analysis: Midas, Inc.

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Midas Midas, Inc. is a chain of automotive service centers franchised or company owned. Midas corporate strategy is to provide a narrow range of services at low cost. The line of services Midas provide are muffler repair, brakes, and shock absorbers. Quick delivery and quality service at low cost are the strengths of Midas. The management of Midas is looking at introducing engine tune-ups to its existing line of services. This paper deals with the anticipated impacts of this new service on operating efficiency, changes that need to happen on the operating practices, the involvement of the shop owners and how this service has to be introduced. Operating Efficiency
The effectiveness with which inputs are transferred into outputs is referred to as operating efficiency Talluri (2013). Operating efficiency will be impacted whenever a new service is introduced. Since Midas never did the engine tune-up work, it needs to first train all …show more content…

1. SWOT (Strength, Weakness, Opportunities and Threats) is a brainstorming activity that helps the managers to evaluate an idea. The internal factors that can be controlled and changed will be the strengths and weakness and the external forces are the Opportunities and threats. As depicted by Harmon (2015) “current processes, finances, human resources, natural resources, physical resources and culture of the shop are the strengths and weaknesses. The demographics, economic trends, and market trends are considered as Opportunities and threats”.
Conclusion
In conclusion, Midas has to understand the corporate strategy and develop a vision about how to implement this into operations by using the process described above. Having a good plan and analyzing the pros and cons of the strategy along with the operations group will yield in a better service for its

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