SNR Assisted Living: Case Study

SNR Assisted Living Facility a family owned business that provides housing and personal care services for elderly people and other individuals who are unable to fully care for themselves due to ailment or disability. Here at SNR we provide a significant range of services such as independent living, assisted living, and skilled nursing. We are very passionate in ensuring that the aging population are well taken care of and in the pursuit of excellence and financial success with uncompromising services and integrity. We are certain that our values will help us drive the business to enviable heights and help us attract the numbers of clients that will make our facility fully occupied year in year out. SNR Assisted Living Facilities, is a standard and licensed assisted living facility that will be in Greenwich Connecticut and operated with

great intentions to open additional location in large metropolitan area throughout the country. That location was chosen due to its safety and proximity to New York state, and with that in mind, we will be able to service both Connecticut and New York residents.

Out of all the cities in Connecticut Greenwich ranks number eight for the best place to live in the state, “Area Vibes uses data provided by the U.S. Census, Google Places, FBI Uniform Crime Reports, Council for Community and Economic Research, United States Environmental Protection Agency and the National Weather Service.” (Iannetta, G., 2016). A Brand-new facility will cost approximately $130,000 to $145,000 per room in start-up costs--or about $11 million for an average-sized location with 80 unit.” (Farrell, M., 2012). Each private room will need a hospital-capable bed, linens, a dresser, and a phone, at the minimum. The bedrooms will either be one or two bedrooms depending on the resident needs and have enough space that residents can bring their furniture with them. For the common areas of the building, we will need couches, self-lifting recliners, tables, and chairs suitable to our residents' needs. We have allocated $55,000 for furnishing the four common

rooms. Each floor will have a Kitchenette area that has a fridge, stove, tables and chairs with a snack bar that will always be fully stock. A recreational room, gym, chapel, on site salon, indoor pool, patio and much more will be offered to make our residents feel at home. We will hire physicians, three registered nurses with more than two year of experience, six Lpn’s, a nurse with five years clinical experience as a clinical supervisor, physical therapist, activity director, activity assistant, administrative assistant, HR manager, Director and Cna, Chef, Maintenance, housekeepers etc. Medical Equipment’s needed to start includes two Fully-loaded Crash Cart, standard monitoring equipment and Call-button system, and lifting equipment’s. For marketing a website and social media accounts will be created, billboards network with local health providers and business owners, and attend events and visit hospitals both locally and national and offer daily tours. With being a health-conscious customer centric business, we know that we will be enables to consistently achieve our set business objectives, increment our gainfulness and strengthen our positive long-haul associations with our customers, partners, and every one who works with us.