Russia's Movement

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Youth Recruitment Strategies
Some international political youth wings recruit their members through large scale rallies in congested capital cities. Others may use strategic focus locations to recruit members, such as university networks, job networks, or social media. Russian youth political organizations are not much different. Current Russian President, Vladimir Putin, leads one of the largest, most influential political parties in post-Soviet era Russia: United Russia. Its youth arm for example, The Young Guard of United Russia, focuses its efforts on collecting members from outside of just Moscow and St. Petersburg by establishing nearly 83 regional branches across Russia. Young Guard recruiters rely heavily on promoting the organization as an opportunity for young people to engage in Russia’s social-political destiny. With over 160,000 members from all across Russia, the Young Guard claims its push to encourage volunteering, civic engagement, youth political discourse, and adherence to values that support both party and country are what drive recruitment numbers up year after year.
Nashi Recruitment Strategies: Societal Context
On the other-hand, Nashi recruiting strategies have been seen to mimic Young Guard of Russia’s, albeit in a somewhat unique fashion. After its founding in 2005, Nashi prided itself on representing the interests of the “sovereign democratic, anti-fascist, and anti-liberal” movement. In part, these focus points pay homage to the notion that Nashi was designed not only to enact superficial change in Russia, but to direct Russia’s political, social, and economic destiny outside of Western influence. In effect, these mission themes rung true for young Russians who, after witnessing the role Ukrainian...

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