Rock Island Chocolate Company's Social Media Marketing Strategy

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Social Media Marketing is an important tool for business growth and communication to Rock Island Chocolate Company’s (RICC) current customers and future customer captures. A 2012 survey, done by Newtek Business Services, stated that out of over 2,800 respondents, 47% used Facebook for their business (Entertainment Close-Up, 2012). In addition, a study done by Social Media Marketer in 2014, concluded that the time commitment a week is relatively low for employees. Approximately 64% of marketers work on social media for 6 hours a week, on average (Stelzner, 2014). With the intention of successful implementation of social media, RICC will establish measurable and attainable goals. These goals will be measured by quarters over the first year through the chosen social media platforms: Facebook and Twitter. The goals are as follows:
Goals
 Increase Brand Loyalty  Drive traffic to RICC website
 Increase customer engagement  Market new and existing products online
 Promote sales/promotions/coupons
Marketing will allocate personnel with the most experience with social media platforms to 6 hours a week. RICC’s goal for the 1st quarter is to engage 1/5th of the current customer base to follow the company on social media. RICC already has a developed network that can be easily notified of the new social media websites through email or mail …show more content…

RICC will direct customer to the company website for business through each marketing post. For instance, acquiring new customers or keeping loyal ones through social media pages, but directing those customers through links to the company website for orders. RICC will market deals, advertise new products or surveys with a link leading to RICC’s business website. RICC already has a secure online system in place to protect customers and their

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