Rhetorical Devices Used In The Onion

Products are marketed to consumers everyday reeling in one by one with manipulative ways and tricks on the brain. Through an article by The Onion both consumers and marketers and adverises on products is clearly critised. A marketers strategy is to outsmart the consumer with the vast knowledge and benefits a product has to offer in order to sell the product and make profit.
Consumers are drawn in when very detailed explanations of certain
products are spoken about well. Through the use of repetition and diction author of The Onion satirizes the naivety of consumers when a product is presented. In a mock release from The Onion a product said to “stimulate and soothe the wearers feet” known as Magnasoles is overly exaggerated by an overflow of information explaining “It's not just a shoe insert”. Certain words and the way they are used can spark interest into consumers causing them to want to learn more about a product slowly reeling them in on what makes the product unique and the benefits it provides.
Word play and repetition play a large role when selling to consumers

in order to describe the importance and the products value.

The phrases such as “compared to” and “different from others” are used to compare brands and products against each other to outshine and make the consumer think they are getting the best that there is offered. Using words such as medical and scientific terminology provide reassurance to a consumer about a product for example in the article half of the information is based on scientific terminology describing the research and process in which the sole was created and how it benefits. Not only does it provide reassurance but also allows the marketer to seem smarter than what he or she proves to be creating a sort of bond and guarantee with the

consumer.
The roles of important people such as doctors and scientist create
trust with the consumer and the product. A consumer would most likely turn down an offer with someone dressed casual and speaking simple words of their product however if there were a doctor with a product and speaks very informally a consumer would then most likely buy that product over the other one. There's an ease when knowing an intellectual person with an important job certifies a product because they are seen as caring for a person's well being. The sarcastic review given by a costumer Geoff Deangelis says that the soles are therapeutic and that it’s trusting because their endorses by an “intelligent looking man in a white coat”. The Onion, clearly pokes fun at the blindness there is and the trust that is given even when not personally not knowing the marketer only their social status. The customer satisfaction review also encourages the product and can start a chain reaction by more buying thus the marketer making money.
In conclusion, marketers through useful tactics are able to persuade a consumer into buying their product. The consumer is only as gullible as they allow themselves to be when in the act of being advertised a product