Rhetorical Devices That Influence People

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It is often questioned if people are mostly influenced by good examples, or if other factors are what thrive them to take action. There are different ways someone can influence people to do something. One factor that is often used is the emotional reaction a person can have towards something, also known as pathos. Another way to influence people is to use logos, what refers to facts or logic like statistics. Lastly, having a professional guaranteeing something is correct or safe to use usually convinces people, and this is known as ethos. The three factors are called rhetorical devices and are most likely to be utilized in the world of marketing, since people have to be convinced to buy something. Therefore, the best way to influence people would be to use logos, ethos, and pathos.
Logos is one of the three factors which uses facts and statistics to persuade people. This rhetoric device is often used in advertisements such as, a professional therapists saying that 50% of people completing a therapy show improvement. The audience is most likely to believe a fact than an opinion, since opinions are usually not relevant. Articles are another example of logos because they contain important information about a topic. With this in mind, logos is a great form of persuading people and influencing them. …show more content…

This form of persuasion is typically used to sell health and beauty products. An example would be a dentist saying that a specific toothpaste will whiten a person’s teeth ten times more than any other. People tend to not trust this kind of propaganda because some of the products are not manufactured right way and usually don’t work. However, once the audience sees a professional ensure that the object really works, they begin to think that the advertisement is exact. Overall, ethos is another way to influence people in a very effective

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