“Do you want to answer that?” asked the little boy to the man. In today’s society, most people don't text or drive if they have other people in the car with them. AT&T shows that in this video by having a family oriented dad that won’t text and drive with his precious little girl’s in the vehicle and even when the little boy shows up too. When the little boy asked the question if he was going to answer that, the man knew he couldn’t text with the boy in there, even though the little boy passed away. The man killed that little boy from texting and driving. AT&T uses this video to show the consequences of what texting and driving can do. In this video, “The Unseen,” uses many rhetorical techniques, like pathos and family situations, to show how …show more content…
devastating texting while driving can be. This particular video has the audience of parents and families.
AT&T shows a happy father and children going to the pool. The father would not text and drive with his little girl’s in the vehicle, he knew it was wrong because he kept ignoring the messages and turned up the music. Also, the father killed a young child that knew his children. This would make any parent devastated if they lost a child by texting and driving or if they killed a child from texting and driving. AT&T did this on purpose to make people think twice about texting and driving because “you are never alone on the road”. This allowed AT&T to mess with your pathos since it is dealing with a family situation and children. The audience of this video could be anyone that drives. AT&T wants to bring awareness on the consequences that come from texting and driving. It doesn’t matter if you have children or not, no one wants to hurts anyone by taking their eyes off the road for a second. Even if the man wasn’t a father, this video would still be heartbreaking because he killed a person from …show more content…
texting. The family situation in the video is a way of playing with your emotionspathos, and employing pathos. Most families have pets and have either lost them or the animal ran away, which when this happens, the first thing many people do is call and text the spouse. I feel that Many families can relate to that situation if they have a pet because an animal is like a child and they don’t want anything to happen to it or lose it. Another part of the video that plays with your emotions, is when the little boy appears. The father is a bit confused on how the child ended up in his car because he already dropped off his kids.When the boy tells the man that he isn’t actually there, brings a lot of confusion to the man and shock to the audience. The man hit the little boy when his soccer ball ran into the street and he went to retrieve it. Many children would run after anything that they want not knowing the dangers and consequences that can happen. AT&T uses pathos throughout the video to get the audience's attention and to show the different consequences from texting when driving. In the commercial, not only was there pathos but there was logos. The father knows that texting and driving is bad. Throughout the video he would ignore the messages with his kids in the car, and would pull over to answer a phone call. Lastly, when he saw the man getting his mail he wouldn’t answer his phone because he knew that he didn’t want anything to happen to anyone. This part of the video is allowing the audience to understand that the man is not a bad man. AT&T is using all of these events to show logic is being used because in society many people know that texting while driving is something you shouldn’t do. People think that it's not okay to text and drive when children are in the vehicle, but it's okay to text when you are alone. AT&T uses this commercial to show that you are never alone on the road, and you can hurt someone even when you are alone in your vehicle. The purpose of AT&T making this video is to make you think twice about texting and driving because you never know who you can affect by it.
Of course many people would not want to text and drive when they have other people in their vehicle. The driver is responsible if anything would happen to the passengers and would have to live with the tragedy. In this video, there are children involved, which play a lot with your emotions. So when the father kills a little boy from texting and driving, it brings lots of emotion to many people. The purpose of having the kids in this video was to show that you can hurt young children even when you don’t mean to. It only takes a second to cause an accident from texting and driving, so by having AT&T, a phone company, making these commercials shows that they don’t want to see their phones being used for the wrong purposes. A text message can wait because no one wants to hurt anyone for a foolish reason. AT&T is a phone company that wants people to know the dangers of texting while driving. By showing a commercial of what can happen from texting and driving, shows that this company cares for its customers and doesn’t want anything to happen to
them. Overall, this video is eye opening for everyone. Whether you are single, married, a parent, or just beginning to drive, people shouldn’t text and drive. It shouldn’t matter if the driver is alone in the vehicle or if you have passengers, a text or phone call can wait. No one wants to lose a child, anyone, or animal in this case. As drivers, people should think twice about picking up the phone or sending a text message back to their wife. Drivers need to learn that they are never alone on the road because in a split second anything can happen. AT&T used many rhetorical devices that made you think twice before texting while driving. By using pathos and family situations in the video, AT&T was able to mess with your emotions and how much texting and driving could affect your life. AT&T is looking out for people and has made many video of what can happen from texting while driving. The rhetorical devices used proved their point that you are “never alone on the road.”
Our lives are influenced by visual rhetoric on a daily basis. Rhetorical components go unnoticed unless one is intently searching for them. Companies carefully work visual rhetoric into advertisements and use it to their advantage to lure in potential consumers. The German car company, Bayerische Motoren Werke, or more commonly known as “BMW”, uses a clip from NBC’s Today Show in 1994. In the clip, the characters are discussing the newfangled idea of the internet. BMW uses nostalgia of the 1990’s as bait to attract an older audience who remember the ‘90’s and when the internet was a new invention. BMW uses the rhetorical elements of character, dialogue, and focus to sell their product.
Anticipation is prevalent throughout The Road, which is set by the narrative pace, creating a tense and suspenseful feeling and tone.
In Werner Herzog’s film “ One Second To The Next”, instead of giving his opinions, he films perspectives of surviving victims and some families who have suffered from the tragic accidents caused by texting and driving. He al so shows how the offenders have been affected. There were three to four families interviewed who have been badly distraught with the major problem of driving and texting. The director presented some of the offenders themselves, they
Writing, according to an article in Times Magazine titled “Is Texting Killing the English Language” by John McWhorter, is an art that has been around for about 5,500 years. Since writing is deliberate and takes more time to compose, it’s usually better thought out and sounds more sophisticated. Speech, on the other hand, is more of an “unconscious” practice.
Who is a better driver - teenagers or adults? Who is more responsible while driving? Many people would say an adult, but that is not always the case. Everyone gets distracted at some point while they are driving, even if they do not admit it. The age of a person, what gender they are, or what race they are does not matter, they have probably driven distracted. AT&T is the company who created “The Unseen - It Can Wait” ad which is about distracted driving, specifically, texting and driving. Most people consider this a sad, emotional commercial trying to get people to think about their actions and not text while driving, but there is more to this ad. AT&T is a company who makes and sells phones so it is unusual how they made this ad since the ad is saying do not text and drive. AT&T made this ad to show what their values and beliefs are which, is safety. Before readers may realize texting while driving is dangerous; however, after taking a closer look, they will see AT&T’s values and how they target ‘responsible’ adults or parents.
The cell phone provider known as AT&T has produced several commercials to show the dangers of texting and driving. These are designed to grab people’s attention and to touch them in a small place in their heart, to the point that they no longer feel the need to pick up their phone in the car. They stress over and over the dangers of reading just one text. There have even been safety precautions placed in teens vehicles that record them as well as the road while they are driving to catch any of this distracted behavior.
We’ve all heard the saying, “Don’t text while driving,” but we never truly understand how important those words may be. The Secret Language of Sisters, by Luanne Rice, shows how texting may lead to a near death experience. Tilly sends a simple text, Where are you?, to her sister, Roo. Little did she know that the simple text would change her sister’s life forever.
Nearly everyone will admit that texting and driving is not only dangerous for the driver and passengers it is dangerous to other drivers on the road as well as pedestrians. Most will still do it. Texting and cell phone use has literally become somewhat of an addiction. Cell phones can be found by bedsides, in the hands of people walking, even on desks of many students while in class, who should be paying attention to instructors. Why is the fear of missing a message causing drivers to continue this dangerous behavior? How
Car crashes are no laughing matter. Being in a car crash and seeing a family suffer because of the crash is devastating. The only thing being more horrific than witnessing the crash is being the reason it started. There is no need to be on your phone while driving. Emails, texts, and social media can wait. In their editorial, Editorial Board, Star Tribune explains why a bipartisan plan to restrict cellphone use while driving should get approved this session in Minnesota. First, Star Tribune incorporates specific details to emphasize the significance of this bill getting put in place. Then, Star Tribune appeals to your logos by adding statistics into their editorial to express the injury and death
A recent outbreak in teen texting is taking a toll on their daily lives. Many teenagers have cell phones. Their parents get them phones for their safety and well-being, but is that what teens really use them for? I for one know that I rarely call my parents or use my phone for important reasons. Most of the time, I’m scrolling through Instagram and snapchat, to keep up with everyone that I will see in less than a day. The editorial from The Jersey Journal, called Teens are going to extremes with texting, informs the common people of the statistics of teen texting. The editorials main argument is communicating the excessiveness of teen texting. The author develops this point through expert uses of word choice, but also extreme examples and statistics.
The sun begins to creep up in the sky. The birds begin their song of the day. It’s a great day for a road trip. The driver of the vehicle receives a text message. He pulls his phone out of his pocket and looks at it for five seconds. At this point he is driving 55mph and goes the length of a football field without looking at the road. He takes his hands off the wheel to reply back and simultaneously collides with the semi-truck that merged onto the road while the driver was looking at the text message. The driver of the car dies on impact. It’s not a great day. Nine drivers are killed every day in America by texting and driving (Shumacher). This action increases the risk of a crash by a multiplier of two.
Thesis statement: Risks of texting while driving over the past few years has become a key topic for many Americans through the country. It has been the cause of numerous deaths and injuries and remains a vast disturbance for drivers. Hence driving is one of the greatest common causes of misfortunes on roads. This can result in, physical visual and cognitive distraction and significantly increases the amount of time a driver devotes not looking at the road. Therefore police officers should seize the phones of those who text and drive.
“Nearly four years ago, Ashley Zumbrunnen 's life was forever changed in the blink of an eye. She was partially paralyzed in a car accident. The reason? She was texting while driving” (7 KTVB.COM). Do you think texting while driving is worth it? I do not think a text is worth a life, if I was her I would have waited to text my husband. Here story goes as follows “I was on my way on my way to work, said Zumbrunnen about the morning of the crash. I took out my cell phone, and I wanted to say 'I love you, have a good day ' to my husband” (7 KTVB.COM). She could have waited to text her husband but instead she decided to send a cute message to her husband causing the following “while typing a text message, she crossed Highway 55 into oncoming traffic. I over-corrected, I lost control of my vehicle, said Zumbrunnen. I felt like I was in a washing machine. Then all of a sudden, I flipped and flew in the air. I felt my body flying in the air” (7 KTVB.COM). Just by watching her video online and hearing her tell us her story makes me want to cry, it is such a sad story that texting and driving can change someone’s life. Who would have ever thought that in a blink of an eye you can go paralyzed or even die for doing such little thing?
Even though texting and driving is against the law, men and women of all ages are doing it on a regular basis. Statistically speaking, 23% of car accidents, which was about 1.3 million, involved cell phones in 2011 (“Texting and Driving..”). According to Edgar Snyder and Associates Law Firm out of Western Pennsylvania, “In 2011, 3,331 people were killed and 387,000 people were injured in accidents involving a distracted driver.” Along with those stats, and according to the Insurance Institute for Highway Safety, “texting and driving kills 11 teens each day” (“Texting and Cell Phone..”). These numbers show how fatally dangerous texting and driving can be. As mentioned earlier, it is illegal, so humans shouldn’t be doing it in the first place. However, if someone gets caught, they could be looking at a ticket costing about, 135 dollars, not including the additional base fine, surcharge and the law library fee (“Texting and Driving, Challenges..”). If a person chooses to text and drive and...
One of the major cell phone companies AT&T, has had enormous success in launching its “It Can Wait” campaign.AT&T is using its campaign to show ttenagers the damaging effects of texting and driving and what it can do to everyone around. Texting and driving should be tied into the school systems learning guidelines as most teenagers think that texting and driving is not as big of a deal as it seems to be. In a study done by() results showed that thirteen percent of drivers age eighteen to twenty involved in car accidents admitted to being on their phones at the time of the crash. And seventy seven percent of teenagers say they are somewhat confident in that they can text and drive safely. This should be a a major eye opener to all members of society. The new generation has very little real world experience in how texting and driving can really affect them and their