Rhetorical Analysis Of Voxi's 'Keyed In'

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With the discussion over the increasing of digital technology, an opinion piece titled "keyed in" that was published by "Ctrl Alt", on the 23rd of May 2009, By using an enthusiastic and positive tone, the author appeals to the audience of milenials and anyone who uses the internet to convince them that the increase in technology is a positive step forward.

To begin the piece Voxi suggests that the increase in technology is a positive step forward. By explaining that people are and should be "excited by the possibility of the unknown" in a measured and rational tone the reader is positioned to consider that the idea of the new tools and events is something that should be embraces and enjoyed. By referring to the invention of technology as …show more content…

As the piece continues Voxi explains that humans can go from "homo sapians" to "homosupersapians" by exaggerating this scientific knowledge and fact the audience is able to understand how great we could become if we continue to embrace new technology. By using positive language such as "find cures faster, find ways of preserving the planet" and "ending war and violence" when describing the ideas that technology could lead to, Voxi positions the reader to consider that only good things can come from the continuation of the development of technology. A sense of fear is also instilled into the reader because if technology was to stop developing then these wonderful, positive things would cease to …show more content…

In a effort to postion the reader, the author writes that "some people are naturally afraid of the new" and that people are too afraid to leave their "comfort zone" this allows Voxi to shame and position people to feel that their ideas about new technology are outdated and need to be changed. Voxi acknowledges apposing view points when it is explained that there is a fear that technology will "reduce human intelligence, replace human memory, displace cognitive function" by acknowledging this Voxi is presenting in a positive light as someone who is well rounded and has a logical view point. Voxi uses the rhetorical question "Why wouldn’t you want it in your life?" when referring to "digital technology" this postions the reader to think deeply about why they would have fears about things that may be relatively new to them. Voxis contention is presented in a positive light as it considers the fear that people may have but works to diminish this. As the piece concludes people who dont use computers are referred to as a "loser" this insult appeals to the readers sense of fear as they may soon become the odd one out if they don't embrace the increasing prevalence of technology. The piece concludes on a positive note that Voxi "pretty much like(s) the look" of the future this strong positive comment is what the reader

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