Rhetorical Analysis Of 'The Next Superdrug'

The Next Superdrug: A Rhetorical Critique

Antibiotic conception forever augmented the approaches to fight infections. However, antibiotic have been negatively deliberated as a growing problem in recent years. Why would a vaccine so impactful be negatively discussed among healthcare experts? As a highly influential healthcare advocate, Ezekiel Emanuel aims to raise awareness of the progressively resistant bacteria to antibiotic in an article from the Washington Post. The article “Want to win $2 billion? Create the next antibiotic,” written by Ezekiel Emanuel, presents flawless awareness and persuasion depicted through brilliant attention to logos, ethos, and pathos. In Ezekiel Emanuel’s “Want to win $2 billion? Create the next antibiotic,”

Emanuel’s article relies heavily on facts and statistics to support his statements, but he is able to touch on one of the most common beliefs humans share, minimizing death. Emanuel touches on the instinctual emotions humans may encounter to the thought of death by stating “…more than 23,000 people die as a result.” (Emanuel) With such a large number of deaths, the author may effectively grasp the attention of the reader through emotional appeal through empathy and anger. Death at any scale tugs at the human emotions in many ways, but a large number will always escalate feelings. Emanuel also refers to an example “The E. coli found infecting a Pennsylvania woman that is resistant to colistin — the antibiotic of last resort — signals that a superbug is inevitable,” which may present fear in some readers that a superbug may affect them, too. Fear of developing these untreatable bugs may persuade the reader to pay closer attention to the solutions the author presents. Once again, the author’s main appeal is that of logos and ethos, but the subtle uses of pathos are prevalent and help achieve

Emanuel opens the article with a precluding message about his qualifications. Emanuel achieves this by stating “Ezekiel Emanuel, a senior fellow at the Center for American Progress…,” which exemplifies the author’s position with one of the most recognized health organizations in America. The CAP, or Center for American Progress, is a progressive public policy institution aiming to improve the lives of Americans; which reinforces Emanuel’s experience with healthcare policies. Emanuel also indicates his credentials by stating “Ezekiel Emanuel…chair of the Department of Medical Ethics and Health Policy at the University of Pennsylvania,” which is actually under appreciative of the true credentials of the author. Although the credentials provided are worthy of strong voice, the author left out that he was a special advisor for the Obama administration, and helped form the Affordable Health Care Act. Given the extra credentials, there could be an argument ethos was not fully met. On the other hand, how many qualifications is too many before it becomes overkill? Even with the limited information given, the momentum is not taken away from the text, and ethos is achieved with numerous prestigious