Rhetorical Analysis Of The Montgomery Bus Boycott

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Sparked by the arrest of Rosa Parks in 1955, the Montgomery Bus Boycott was a political and social protest campaign that aimed for the desegregation of the bus systems in Montgomery, Alabama.[i] The organization revolved around the emerging civil rights leader and pastor Martin Luther King Jr. Three years later, King’s method of non-violent protests would inspire four students to begin the Greensboro sit-ins in North Carolina, which is regarded as one of the most significant demonstrations at the time.[ii] Many of the discriminatory practices during this time period stems from whiteness, which is a belief about entitlement and ownership for whites based solely on their skin color. The media utilizes rhetorical devices, such as analogy, polarizing …show more content…

To stifle the spread of the ‘contagion,’ the article, “Four Students Spark Spreading Drive,”sites how the “good performance of the Southern police” is what “prevented chaos.” [v] By using a favorable term to describe the white institutions, the article works to label police as an admirable unit who selflessly suppressed anarchy. This is contrasted with the ‘chaos’ utilized to describe the sit-in protestors. In making this comment, the article implies that the protests harm society rather than help it. Moreover, words like “contagion” and “chaos” are also utilized to condemn the black’s entitlement to protests; once again, the media plays on white fears that whites might stand to lose their sense of entitlements if they allow minorities to have the same rights as they do. The diction used by the Chicago Defender’s article parallels the word choice of Harold L. Keith’s article, “Are White Supremacists Killing Labor?”, which is about the Montgomery Bus Boycott. Triggered by the arrest of Rosa Parks, the NAACP organized the Boycott to change segregation laws regarding bus seats and driver courtesy toward people of color. Emerging Civil Rights activist Martin Luther King Jr. was primarily responsible for coordinating the Bus boycott movement.[vii]. Keith’s article …show more content…

The 1955 AFRO--American newspaper article “Boycott Still On; Bus Co. Loses $3,000 Daily,” takes a liberal stance in describing the black leaders of the Montgomery Bus Boycott and Bus Company. The article states how bus drivers told black passengers, “N…. r get up out of your seat.”[viii] The n-word is a derogatory term used to refer to African Americans—particularly slaves--before and after the Civil War, and its use in the article illustrates that the bus drivers do not even think of blacks as human beings but rather property, authorizing the bus drivers to address black passengers in an uncivilized and insulting manner. Explicit racial language allows the media to point out how racial segregation between white bus drivers and black passengers remains a predominant aspect in the relationship between the two racial groups. Ironically, the AFRO newspaper claims that the Montgomery Bus company “insisted that the drivers were ‘always courteous.’”[ix] However, the ‘N…r’ proclamation from the driver directly opposes the bus company’s statement, and invalidates the company’s message. This dissonance can be explained by George Lipsitz’s article, “The which argues how systemic whiteness has created institutions that stress the incompatibility of racially

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