Rhetorical Analysis Of Speech By Cesar Chavez

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Everyone has a cause or agenda, but it’s the way you go about delivering it that gets attention. The main way that Cesar Chavez’s rhetoric works in his written speech is through constituting identification in the discourse. The speech was not produced for the mere purpose of telling a story to the entertain an audience. Instead, Chavez strategically used key words to persuade the intended audience to act, or at the very least think about the message. For audience members, the constitutive rhetorical process started with them called into being when they first began reading the written speech. Chavez starts his text with addressing the audience in an informal way. He does not use words such as “Distinguished reader” or “Dear sir or madam.”

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